The Benefits of Web Accessibility Archives/Category

How Web Accessibility Can Help You Get More Leads
Your website is more than a digital storefront—it’s the heartbeat of your marketing strategy. It’s where people discover your brand, explore your offerings, and ultimately decide whether to connect, convert, or click away.

But what if some of your best potential customers never even get the chance to engage—not because they’re not interested, but because they physically can’t access your content?

That’s where web accessibility steps in. And no, it’s not just about compliance (though that’s important too). It’s a smart, future-forward strategy that can open doors, build trust, and improve performance across the board. From boosting SEO to earning customer loyalty, accessibility does more than make your site usable—it makes it work harder for your business.

Let’s take a closer look at why web accessibility is one of the most overlooked yet high-impact ways to drive leads and grow your brand.

1. Reach a Bigger Audience—Literally

Roughly 1 in 4 adults in the U.S. lives with a disability. That includes people with visual, hearing, cognitive, or motor impairments—all of whom can face barriers when navigating websites that aren’t built with accessibility in mind.

When your site isn’t inclusive, you’re unintentionally closing the door on millions of potential users. For instance:
- Videos without captions exclude people who are deaf or hard of hearing.
- Poor color contrast or missing keyboard navigation blocks access for screen reader users.
- Overcomplicated layouts make it tough for visitors with cognitive disabilities to complete tasks.
By removing those barriers, you’re not just being considerate—you’re expanding your reach. People actively look for businesses that value accessibility. Making your site inclusive sends the message that you see and support all your customers, not just some.

2. A Better Experience for Everyone

The truth is, accessibility and great user experience go hand-in-hand. Many accessibility practices align perfectly with smart UX design—so when you improve access for some, you improve usability for all.

Here’s how:
- Clear headings and well-organized content help screen reader users—but also make scanning easier for busy visitors.
- Larger buttons and user-friendly forms benefit people with limited mobility, but also feel better on mobile.
- Clean fonts, strong color contrast, and plain language help people with low vision or cognitive challenges—and reduce friction for every user.
When your site removes unnecessary hurdles, more people can fill out forms, request quotes, sign up for emails, or make a purchase. Accessibility isn’t just about making things available—it’s about making them easy.

3. Boost Your SEO (Yes, Really)

Search engines and screen readers have something in common: they both rely on clean, well-structured content. That means web accessibility can also give your SEO a measurable lift.

For example:
- Descriptive alt text for images supports screen reader access and helps Google understand your content.
- Proper use of headings (like H1s and H2s) improves content hierarchy for both users and crawlers.
- Clean code, logical page structure, and fast load times all play into both accessibility and SEO best practices.
The upshot? Better indexing, higher rankings, and more organic traffic—getting you in front of the right people, right when they’re searching for what you offer.

4. Build Real Trust (And Keep It)

When someone visits your site and sees that it’s designed to include them, it tells them something important: you care. That message matters.

Trust is a major factor in whether someone becomes a lead. If visitors feel that your business is thoughtful, inclusive, and easy to engage with, they’re more likely to hand over their contact information, subscribe to updates, or reach out for a quote.

Over time, accessibility becomes part of your brand identity. Inclusive websites are more likely to be recommended, shared on social media, and praised in online reviews. When you show up for your audience, they remember—and they talk.

5. Lower Bounce Rates. Higher Conversions.

Getting people to your site is only half the battle. The other half? Keeping them there and guiding them toward action.

If users encounter friction—confusing forms, unreadable text, or inaccessible menus—they’ll bounce. Accessibility addresses that head-on by creating smoother paths to conversion.

Some real-world benefits:
- Forms are easier to complete with proper labels, instructions, and keyboard access.
- Calls to action are reachable for those using assistive tech.
- Mobile users benefit from accessible features like responsive layouts and finger-friendly buttons.
When you give everyone a fair shot at engaging with your content, more people stick around—and more of them take action.

6. Stay Ahead of Legal Risk

The legal landscape around digital accessibility is shifting fast. In 2024 alone, over 4,600 ADA-related website lawsuits were filed in the U.S.—and they weren’t all aimed at big corporations. Small and mid-sized businesses were also in the crosshairs.

Being proactive about accessibility helps you reduce legal risk before it becomes a problem. It’s also a sign of a brand that’s paying attention—not just to the law, but to evolving consumer expectations.

Customers today want to do business with companies that reflect inclusive values. By investing in accessibility now, you’re not only protecting your business—you’re showing leadership in a space that matters.

7. Turn Happy Users Into Vocal Advocates

There’s nothing quite like word-of-mouth marketing—and accessible websites tend to leave a lasting impression.

People with disabilities remember the brands that treat them with dignity. Caregivers remember websites that work smoothly for their loved ones. Allies notice the businesses doing the right thing, and they talk about it.

These are the folks who will leave glowing reviews, share your content, and recommend you to others. That kind of organic momentum adds up quickly and can become a steady, reliable source of new leads.

Putting It All Together: Web Accessibility Is Smart Marketing

We all know how challenging lead generation can be. Competition is fierce. Attention is scarce. Trust takes time.

But accessibility gives you an edge:
- It helps you reach more people.
- Keeps them engaged longer.
- Makes it easier for them to take the next step.
- Builds long-term trust and loyalty.
- Enhances your SEO.
- Reduces legal risk.
- Encourages positive word-of-mouth.
Best of all? You don’t have to do everything at once. Start small. Add image alt text. Clean up your heading structure. Improve your form labels. Then work your way toward broader WCAG compliance through expert audits and real-world testing.

Final Thoughts

If accessibility hasn’t been on your radar yet, this is the moment to bring it into focus. Because when your website is inaccessible, you’re not just leaving people out—you’re leaving leads behind.

Web accessibility isn’t just a checklist item. It’s a competitive advantage. It strengthens every aspect of your digital strategy—from visibility and engagement to conversions and customer retention.

At the end of the day, it’s about building digital spaces that welcome everyone. And when you do that, you don’t just grow your audience—you grow your business.

Ready to Make Accessibility Your Advantage?

At 216digital, we help businesses transform accessibility into a growth strategy. Whether you’re starting from scratch or refining your current approach, we’re here to help you find and fix issues, stay compliant, and create better digital experiences for everyone.

Our phased process—starting with ADA Risk Mitigation and moving into WCAG & Section 508 Conformance—puts you on the path to stronger performance, greater trust, and fewer roadblocks.

Let’s make your website work better for everyone.

Contact 216digital today to schedule your free accessibility consultation.
Greg McNeil

July 17, 2025

The Benefits of Web Accessibility

Accessibility, Benefits of Web Accessibility, Lead generation, Web Accessibility, Website Accessibility
How Disability Pride Month Inspires Innovation
Every July, we celebrate Disability Pride Month—and this year marks 35 years since the Americans with Disabilities Act (ADA) was signed into law. It’s a moment to honor progress, but also to pause and reflect: how far have we really come when it comes to digital access?

For those of us shaping websites, apps, and digital experiences—whether you’re a developer, a designer, a marketer, or a content strategist—Disability Pride Month isn’t just about looking back. It’s a reminder that accessibility isn’t a side task or a checklist. It’s a driving force for innovation.

When we design for people at the margins, we end up building smarter, more flexible tools that work better for everyone.

Accessibility Is Often Where Innovation Begins

It might surprise you just how many of the tech features we all use today started as accessibility solutions.

Take touchscreen haptics—the subtle vibrations you feel when you tap your phone. That started in assistive tech research for blind users. Or voice-enabled remotes, now in so many homes, which were originally created for folks with mobility limitations.

TTY systems helped deaf and hard-of-hearing users communicate in real-time long before instant messaging or texting took off. And captions? Once built for accessibility, they’re now used in classrooms, offices, noisy coffee shops—and just about anywhere else people watch video content.

Here’s the pattern: tools designed to solve a challenge for one group often end up improving life for all of us. Accessibility and innovation aren’t separate tracks—they’re deeply connected. Disability Pride Month reminds us to pay attention to that connection.

The Road to Now: Disability Pride Month and Digital Milestones

Accessibility in tech didn’t happen overnight. It’s the result of decades of advocacy, lawmaking, and community leadership.

Let’s rewind a bit:
- 1973: Section 504 of the Rehabilitation Act becomes the first civil rights law for people with disabilities in the U.S.
- 1990: The ADA became law, laying the groundwork for accessibility in public life.
- 1998: Section 508 was updated to include digital content for federal agencies.
- 1999: The Web Content Accessibility Guidelines (WCAG) 1.0 were introduced, giving us our first real web accessibility standards.
- 2008: Apple changed the game with the iPhone and its built-in VoiceOver screen reader.
- 2017: Microsoft launched the Xbox Adaptive Controller, bringing accessible gaming into the mainstream.
Fast-forward to today, and Disability Pride Month in 2025 comes on the heels of another wave of change:
- The DOJ’s new Final Rule under ADA Title II requires state and local government websites to meet WCAG 2.1 AA standards.
- The HHS Digital Accessibility Rule expands Section 504 and Affordable Care Act requirements.
- And globally, the European Accessibility Act is raising the bar for accessible websites and apps.
Each of these changes has come in response to real barriers people have faced. But they’ve also moved the entire digital world forward. That’s the legacy—and the ongoing promise—of Disability Pride Month.

Why States Are Shaping the Future of Digital Access

While the ADA sets a national baseline, a growing number of U.S. states are taking things further. And during Disability Pride Month, it’s worth understanding what’s happening at the state level.

Let’s look at a few examples:
- Colorado’s HB21-1110 requires all state and local government websites—and education sites—to meet WCAG 2.1 AA standards by July 2024. It also includes legal and financial penalties for violations.
- In California, AB 434 already mandates accessibility for state agencies, and AB 1757 (still under review) could extend that requirement to all businesses serving Californians.
- Illinois requires state agencies, universities, and public schools to meet digital accessibility requirements based on WCAG 2.1 AA.
- States like Washington, Virginia, Iowa, Kansas, Oklahoma, Ohio, and Pennsylvania have also adopted various forms of WCAG-based rules.
In total, over 30 states now enforce accessibility policies—many based on WCAG or Section 508.

What does this mean for you? Even if you’re not a government entity, if your business or platform reaches users in these states, you may still be at risk of lawsuits or regulatory action. More importantly, accessible design is simply a smarter, more sustainable path forward. And Disability Pride Month offers the perfect opportunity to make that shift.

Accessibility Isn’t Just Good Ethics—It’s Good Design

Accessibility brings real value—both for users and for your business or organization.

Think about it:
- 1 in 4 adults in the U.S. has a disability. That’s a massive audience.
- Accessible websites are often faster, better organized, and easier to navigate—which also helps SEO and boosts conversion rates.
- Accessible design tends to work better across new technologies like voice interfaces, AI tools, and AR/VR environments.
And on a deeper level, accessibility creates better user experiences for everyone. Features like clear structure, thoughtful navigation, and keyboard functionality all make digital spaces more usable, no matter who you are.

Designing for disability isn’t a limitation—it’s a launchpad for smarter, more human-centered digital tools. Disability Pride Month shines a light on how much better tech can be when we start from that perspective.

Looking Ahead: Inclusion Is the Innovation Strategy

Here’s the big picture: Disability Pride Month is a celebration, yes—but it’s also a challenge. It asks us to look at the systems we’ve built and think, Who’s still being left out? And What would happen if we designed with them in mind from the very beginning?

Because when we do that, we don’t just build better websites. We build stronger businesses, more compassionate brands, and a web that’s ready for the future—whatever that looks like.

Let this month be your reminder to start, or keep going. The path to accessibility doesn’t have to be overwhelming—it just needs a first step. And the results? They’re worth it.

If you’re ready to explore what that could look like for your site, schedule an ADA briefing with 216digital. Let’s create something better, together.
Greg McNeil

July 16, 2025

The Benefits of Web Accessibility

Accessibility, Benefits of Web Accessibility, disability, Disability Pride Month, Website Accessibility
Creating Accessible Content for d/Deaf and Hard of Hearing
If you’ve ever tried to watch a video in a noisy room—or without headphones—you know how frustrating it can be when there are no captions. Now imagine that’s your everyday experience, not just an inconvenience. For people who are d/Deaf and Hard of Hearing, a lot of digital content simply isn’t built with them in mind.

And the thing is, we’re not talking about a small group. According to the CDC, about 15% of American adults have some degree of hearing loss. That’s millions of users who could be missing out on key information, services, or even just the chance to enjoy content the way everyone else does.

Accessibility isn’t just about checking boxes to meet legal standards. It’s about building digital spaces where everyone gets to show up and participate fully. And if you’re on a web team—whether you code, design, or make decisions—that responsibility falls on you.

This guide breaks down what auditory disabilities actually look like, how to meet core WCAG guidelines, and how to avoid common missteps.

Understanding Auditory Disabilities

Hearing loss isn’t one-size-fits-all. The term “auditory disability” covers a wide range of hearing abilities, causes, and communication preferences. Here’s a quick breakdown:
- Sensorineural: Caused by damage to the inner ear or nerves. This one’s usually permanent.
- Conductive: Happens when something blocks or damages the outer or middle ear—like fluid, infection, or even too much earwax.
- Mixed: A bit of both sensorineural and conductive.
Each type affects how a person hears sound—and how they interact with audio-based content online.

Levels of Hearing Loss

Some people can still hear certain frequencies. Others may hear almost nothing at all. There’s a whole spectrum:
- Mild: Trouble hearing soft sounds or background noise.
- Moderate: Difficulty following conversations without hearing aids.
- Severe to profound: Very limited hearing—if any.
That spectrum means your content needs to be adaptable. What works for one person might not work for another. That’s why flexible design is so important for people who are d/Deaf and Hard of Hearing.

Different People, Different Preferences

Let’s talk about identity and communication:
- Deaf (capital D): Members of the Deaf community, who primarily use American Sign Language (ASL) and often identify culturally as Deaf.
- deaf (lowercase d): People with significant hearing loss who may not use ASL or identify with Deaf culture.
- Hard of Hearing: People with partial hearing loss who often use speech, lip reading, or hearing aids.
Each group may rely on different tools and preferences—captions, transcripts, sign language, or text-based communication. The more options you offer, the better the experience for everyone.

What Inclusive Design Looks Like for Auditory Disabilities

Now that we’ve covered the who, let’s dig into the how. Here are some key ways to improve your digital content for users who are d/Deaf and Hard of Hearing.

Captions and Transcripts

This one’s non-negotiable. Captions help make videos usable, and transcripts open up audio content like podcasts or interviews.
- Closed captions: Can be turned on/off by the user.
- Open captions: Always visible, baked into the video.
Good captions should be:
- Accurate
- Synchronized
- Easy to read
- Positioned where they won’t block key visuals
WCAG Guidelines
- 1.2.2: Captions for prerecorded video
- 1.2.4: Captions for live content
Don’t forget transcripts, especially for audio-only media. They’re great for accessibility and SEO.

Audio Compatibility with Assistive Devices

Many people who are d/Deaf and Hard of Hearing use Bluetooth-enabled hearing aids or cochlear implants. If your audio quality is poor or inconsistent, it can be tough to understand—even with those tools.

Keep in mind:
- Use high-quality, clear audio
- Avoid excessive background music
- Let users control playback and volume
The cleaner the audio, the better it works with assistive tech.

Real-Time Text (RTT) and Chat Options

RTT is a real-time way to type and read messages without delays—no “send” button required. It’s often used during emergencies, but it’s also helpful in customer support or live interactions.

To make your site truly accessible:
- Offer email and contact forms (not just phone numbers)
- Use live chat
- Consider RTT-compatible systems
WCAG Guideline
- 1.2.9: Live audio content should include a text alternative
Sign Language Interpretation

For complex or critical information—like health care, legal rights, or education—consider adding ASL interpretation.

WCAG Guideline
- 1.2.6: Sign language for prerecorded content
Make sure your interpreter videos are:
- Professionally produced
- Clear and easy to see
- Not blocking other content
Bonus tip: Let users choose if they want to view the interpreter panel.

How WCAG Principles Apply to Auditory Accessibility

WCAG breaks accessibility down into four principles: Perceivable, Operable, Understandable, and Robust. Here’s what that means for users who are d/Deaf and Hard of Hearing:

Perceivable
- Provide captions, transcripts, and visual indicators.
- Use visual or haptic alerts for important notifications.
Operable
- Ensure interactive media players can be used without sound.
- Let users control captions and audio without a mouse (keyboard accessible!).
Understandable
- Keep language clear and straightforward.
- Avoid jargon in captions or transcripts.
- Use images or icons to support written instructions.
Robust
- Test your site across multiple devices and assistive technologies.
- Make sure your content works well with screen readers, hearing aids, and Bluetooth audio systems.
Watch Out for These Common Mistakes

Even well-meaning teams can trip up. Here are a few things to avoid:

Autoplaying Media

Surprise audio can be jarring—especially for someone using hearing aids or other audio devices. It’s also a major usability and privacy issue.

Fix it: Let users press play when they’re ready.

Auto-Generated Captions

Auto-captions can miss context, names, and tone. They’re getting better, but they’re not perfect.

Fix it: Review and edit captions manually. Or better yet, use a professional captioning service.

It’s Not Just About Hearing—It’s About Being Heard

If someone is d/Deaf or Hard of Hearing, they shouldn’t have to jump through hoops just to read the captions on a video, follow along with a podcast, or get in touch with support. They shouldn’t be left out of conversations—especially when the fix is often just a few thoughtful decisions during design and development.

So if you’ve been meaning to “get around” to accessibility, consider this your nudge. It doesn’t have to be perfect from day one, but it does have to start. Add captions. Offer transcripts. Give people more than just a phone number to reach you.

These aren’t extras. They’re expectations—and meeting them shows that your organization is paying attention, not just to compliance, but to people.

If you’re not sure where to begin or what your site might be missing, you don’t have to figure it out alone. A quick ADA briefing with 216digital can help you get a clear picture and a practical plan—without the overwhelm.

Because when we design for inclusion, everybody benefits.
Greg McNeil

June 30, 2025

The Benefits of Web Accessibility
8 Must-Know Real World Accessibility Facts
Imagine your online store is polished, your marketing campaigns are humming, and the checkout button is ready for clicks—yet one out of every four visitors can’t complete a purchase because the site trips them up. They might rely on a screen reader that can’t parse your menus, or a keyboard that gets trapped in a popup. Multiply that frustration by 70 million Americans with disabilities, and the gap becomes impossible to ignore.

That gap is what we call real world accessibility—the difference between a site that merely exists and one that truly works for everyone. If you’re a busy business owner or marketing lead, you don’t need another technical lecture. You need clear facts, plain language, and a practical path forward.

The eight statistics ahead will show why accessibility isn’t optional anymore—it’s a smart move for growth, trust, and peace of mind.

1. 70 Million Adults in the U.S. Live With a Disability

Let’s start with the big one: 1 in 4 adults in the U.S. has a disability. That includes people with mobility challenges, vision or hearing loss, cognitive differences like ADHD or dyslexia, and more.

This isn’t just about permanent conditions either. Temporary disabilities—like recovering from surgery—or situational ones—like trying to use a website on a cracked phone screen—also affect how people experience your site.

Real world accessibility means your website should work for everyone, right out of the gate. If 25% of your market couldn’t open your front door, you’d fix it. The same should apply to your digital front door.

2. People With Disabilities Influence Over $7 Trillion in Spending Power

According to the Global Economics of Disability Report, people with disabilities hold $1.3 trillion in direct disposable income. When you include their families and friends who often shop with their needs in mind, that number jumps to over $7 trillion.

This isn’t a small segment. It’s a major market force.

If you’re not prioritizing real world accessibility, you’re leaving money on the table. Businesses that bake inclusion into their design often win lifelong customers—not just because it’s the right thing to do, but because it’s also smart business.

3. Accessibility Impacts Buying Decisions for the Majority of Users

Here’s something every eCommerce business should know:
- 83% of users with access needs limit their shopping to websites they know are accessible.
- 71% leave a site entirely if it’s hard to use.
Most won’t leave feedback. They’ll just disappear.

That means your site could be working against you—and you might not even realize it. Real world accessibility is tied directly to conversion rates, customer loyalty, and user trust. If your checkout form isn’t keyboard-friendly or your product descriptions aren’t screen reader accessible, you could be quietly losing sales.

4. WCAG-Compliant Sites Outperform by 50%

Websites that follow WCAG (Web Content Accessibility Guidelines) outperform competitors by up to 50%. Why? Because accessible sites are cleaner, easier to navigate, mobile-friendly, and better for SEO.

These improvements benefit everyone—not just people with disabilities. Faster load times, simpler layouts, and more intuitive design aren’t just accessibility wins—they’re usability wins.

When you take real world accessibility seriously, you’re not just avoiding issues. You’re building a stronger, more future-ready digital presence.

5. 94.8% of Homepages Are Inaccessible in 2025

WebAIM’s 2025 report found that nearly 95% of websites fail basic accessibility checks. That’s almost every homepage on the internet.

What does “inaccessible” look like in the real world?
- Buttons that don’t work with a keyboard
- Low contrast text that’s hard to read
- Forms without labels that screen readers can’t interpret
Real world accessibility problems aren’t always obvious—but they’re frustrating for users and damaging to your brand. Fixing them means fewer bounce rates, better user engagement, and a more welcoming experience for everyone.

6. eCommerce Sites Have Some of the Worst Accessibility Scores

If you’re running an online store, this one’s for you. WebAIM found these average issue counts per homepage:
- Shopify: 69.6
- WooCommerce: 75.6
- Magento: 85.4
That’s a lot of potential roadblocks for customers trying to shop.

Even popular platforms have major flaws. Real world accessibility isn’t baked into every theme or plugin—and adding new features can sometimes make things worse. The more customized your site is, the more important it is to audit for accessibility regularly.

7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

Accessibility isn’t just about user experience—it’s about legal risk, too. In 2024:
- 2,400 lawsuits were filed in federal court
- 1,600 in state courts
- 961 involved repeat defendants
That last stat is key: businesses that don’t fix issues after being sued are getting hit again.

Real world accessibility helps you stay out of the courtroom and focus on serving your customers. A proactive strategy can save you time, money, and major headaches.

8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

This year, accessibility lawsuits are expected to rise. Why?
- The law currently favors plaintiffs.
- The federal government is rolling back new regulations.
- “Serial litigation” is becoming more common.
Waiting for clear rules before acting is risky. Businesses that put accessibility off are more likely to become targets. Investing in real world accessibility now protects you in the long run—and shows customers you care.

Accessibility Is a Smart Business Strategy

Let’s be honest—this stuff can feel overwhelming. You’ve got a million things on your plate already. But here’s the good news: real world accessibility doesn’t have to be perfect from day one. It just has to be in motion.

Start by learning. Then take action—small steps, big impact.

At 216digital, we believe accessibility is more than a checkbox—it’s a competitive edge. Our team combines human expertise with tools like a11y.Radar to help you identify, fix, and monitor accessibility issues—before they turn into lost sales or legal risk.

Want help getting started?
Schedule your free ADA Accessibility Briefing today, and let’s build a better web—one that works for everyone.
Greg McNeil

April 24, 2025

The Benefits of Web Accessibility, Web Accessibility Remediation

Accessibility, real world accessibility, Web Accessibility, WebAIM, Website Accessibility
Website Accessibility: Unlock the $1 Trillion Boomer Market
Let’s cut to it: lawsuits are on the rise, the DOJ is getting louder, and still, website accessibility is falling behind. According to the 2024 WebAIM Million Report, over 96% of home pages leave basic users behind.

Now, here’s the twist—this isn’t just about users with disabilities. As Baby Boomers age, they’re bumping into the same digital roadblocks: tiny fonts, confusing layouts, and missing captions. The generation with the most wealth and buying power is being quietly shut out of online experiences.

That’s not just a problem. It’s a missed opportunity—one your business doesn’t have to make.

The Boomer Market Isn’t Just Big—It’s Engaged

Baby Boomers control over half of U.S. household wealth and spend more than $548 billion annually—54% more than Gen X. This isn’t just a large demographic—it’s one of the most financially influential.

And despite common assumptions, they’re anything but offline. Boomers were early adopters of desktop computers and used digital tools throughout their careers. COVID only accelerated their tech use: more than 75% relied on digital platforms to stay connected. Today, they’re the fastest-growing demographic on Facebook and actively shop, research, and consume content online.

But even with their high engagement, 42% of Boomers feel today’s tech isn’t designed with them in mind. That’s telling. They’re using your website—but they’re noticing the friction. They’re experiencing the same usability challenges as people with disabilities: small fonts, poor contrast, complex navigation, and inaccessible features.

That disconnect isn’t just frustrating—it’s costing you revenue.

Website Accessibility Serves Boomers and Beyond

When you improve website accessibility, you’re not only helping people with disabilities. You’re also meeting the needs of aging users whose vision, hearing, and motor skills may be declining. And let’s be honest—those needs overlap more than most businesses realize.

From low-contrast text and missing alt tags to menus that don’t work with screen readers or keyboards, these digital obstacles show up for both groups. Combine 61 million Americans with disabilities and 71 million Boomers, and you’re looking at over $1 trillion in buying power. That’s not a niche audience—that’s your core market, quietly looking elsewhere when your site isn’t built for them.

The Clock Is Ticking on Compliance

If all of that weren’t reason enough, the legal pressure is mounting.

New federal guidelines now require state and local government websites to meet WCAG 2.1 AA standards by 2026 under ADA Title II. Colorado passed HB 21-1110, mandating compliance at the state level. And the European Accessibility Act kicks in by July 2025, meaning even U.S. businesses that serve EU citizens need to be ready.

Digital accessibility is no longer optional. The more you delay, the more risk your organization takes on—from lawsuits and demand letters to PR backlash. But on the flip side, getting ahead of it shows leadership, social responsibility, and long-term thinking.

And let’s not forget the DEI angle. If you’ve made public commitments to Diversity, Equity, and Inclusion, accessibility has to be part of that strategy. Your digital spaces should reflect the same values you promote in your hiring, culture, and customer experience.

What You Gain by Getting Accessibility Right

Yes, website accessibility helps you avoid legal headaches. But the upside is bigger than just compliance. It’s about real business growth:
- You reach more people. Boomers, people with disabilities, and anyone using older tech or assistive tools can interact with your site more easily.
- You boost your brand’s reputation. When you show up for all of your customers, they take notice—and they talk about it.
- You improve your SEO. Accessible sites tend to follow best practices that also help with search rankings, like structured content and alt text.
- You future-proof your digital assets. Investing in accessibility now makes updates and compliance easier down the line—and helps you stay ready for whatever comes next.
How to Actually Make Accessibility Happen

Here’s the reality: true website accessibility doesn’t happen with one plugin or quick fix. It takes intention and the right approach. Start here:
1. Run a proper manual audit. Automated tools can only catch so much. A real audit includes human testing—often with screen readers and keyboard-only navigation.
2. Fix what matters, the right way. Work with qualified experts to remediate issues at the code level. Cosmetic workarounds don’t cut it.
3. Avoid accessibility overlays. They often break more than they fix, and they won’t protect you from legal claims.
4. Train your team. Designers, developers, and content creators should know the basics of accessibility and integrate it into their daily work.
5. Keep testing. Set up regular automated checks, but also schedule manual audits periodically—especially when updating your site.
6. Document your efforts. Maintain a clear paper trail of what you’ve done and when. It matters for internal accountability and external validation.
Keep on Scrollin’: Why Website Accessibility Pays

This isn’t just about doing the right thing—it’s about doing the smart thing. Boomers are online, they have money to spend, and they’re running into digital barriers that your business can easily remove. The same goes for millions of Americans living with disabilities. Together, they represent a massive—and often overlooked—market.

Website accessibility isn’t a checkbox. It’s a chance to serve more people, grow your business, and future-proof your brand.

At 216digital, we specialize in helping brands like yours turn accessibility into a competitive advantage. From audits to remediation to long-term strategy, we’re here to help you build a web experience that works for everyone—and pays off in real results.

Want to unlock the trillion-dollar Boomer market? Let’s get started. Contact 216digital today.
Greg McNeil

April 23, 2025

The Benefits of Web Accessibility

Accessibility, Benefits of Web Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
The Role of Voice Search in Web Accessibility

You’ve probably asked your phone a question today without thinking twice. Maybe it was Siri checking the weather or Alexa queuing up your favorite playlist. That’s voice search doing its thing—and it’s woven into how we interact with the digital world now.

But here’s something you might not realize: the same structure that helps your site show up in voice search also makes it more accessible to people who use screen readers and other assistive tools. When we talk about building for voice technology, we’re also talking about building for inclusion.

Let’s dig into how these two ideas go hand in hand—and why getting your structure right is the secret sauce.

Getting on the Same Page: What Are Voice Search and Accessibility?

Voice search means using your voice to ask a device a question or give it a command. You might say, “What’s the weather like today?” or “Find gluten-free pizza near me.” Then Siri, Google Assistant, or Alexa takes your words, figures out what you meant, and pulls up the best answer.

Behind the scenes, voice search uses natural language processing (NLP) and smart algorithms to understand what you’re saying—even if you don’t use perfect grammar. It’s fast, hands-free, and often easier than typing—especially on small screens.

What Do We Mean by Accessibility?

Web accessibility means making websites usable for everyone—including people with visual, hearing, motor, or cognitive disabilities. That might mean someone uses a keyboard instead of a mouse or listens to a screen reader read out loud what’s on a page.

When we design for accessibility, we’re saying, “Hey, your ability shouldn’t limit your access to information.”

Where These Two Worlds Meet

Here’s the interesting part: the same choices that make your website accessible also help it work better for voice search. If your website is easy to read and well-organized, it’s easier for a voice assistant to grab your content and turn it into an answer. That’s the beauty of thoughtful design—it works for everyone.

Why Semantic Structure Is the Secret Ingredient

What Is Semantic Structure, and Why Should You Care?

Semantic HTML uses tags like <header>, <article>, and <nav> to describe what parts of your content mean—not just how they look. So, instead of using a <div> for everything, semantic structure helps define sections of your page in a meaningful way.

Why does this matter? Because both screen readers and voice search tools rely on that structure to understand your content. It’s like giving your website a roadmap.

Helping Screen Readers Do Their Job

When a person who is blind visits your site, they may use a screen reader to “hear” your content. Semantic HTML tells that screen reader, “Hey, this is a menu,” or “This is a headline.” Without that structure, the screen reader just sees a mess of code—and the user gets lost.

Boosting Your Content’s Voice Search Visibility

Search engines also use your page’s structure to figure out what it’s about. If your content is organized clearly, Google is more likely to surface it as a top answer when someone uses voice search. That means you’re helping users—and helping your business.

Making Your Website Voice-Friendly and Accessible

Use Clear, Logical Headings

Good headings help everyone navigate your content, whether they’re reading or listening. Think of your headers like signs on a hiking trail—they guide people through your information. A proper heading structure also makes it easier for voice search to understand what your content covers.

Let your headings follow a natural outline: start with <h1> for your main title, then <h2>, <h3>, and so on. This creates a roadmap that screen readers and voice assistants can follow with ease. No guessing. No confusion. Just clear, easy-to-scan information.

Don’t Skip the Alt Text

The alt text describes what’s in an image. This helps people who use screen readers, but it also helps search engines—and, by extension, voice assistants—figure out what your images are about. Well-written alt text is a win-win.

Think of it as giving your images a voice—so they’re not just seen but understood.

Make Navigation Intuitive

Menus should be simple, predictable, and keyboard-friendly. If someone can use a keyboard or screen reader to get around your site easily, it’s more likely that voice tech can too. Clear navigation helps everyone find what they need—faster.

Avoid clever layouts that might look nice visually but confuse assistive tools. Stick with patterns that are familiar and functional.

Mobile-First Means Voice-Ready

More people use voice search on mobile than on desktops. So if your site doesn’t work well on mobile, you’re missing out. Make sure buttons are easy to tap, content fits the screen, and nothing requires a mouse to work.

Voice users often multitask—cooking, driving, and walking the dog. If your mobile layout stumbles, so does your voice experience.

Speed Isn’t Optional

Slow sites hurt everyone—especially those using screen readers or voice assistants who expect fast answers. A quick-loading page means users get what they need without waiting, and voice search can grab your content more efficiently.

And let’s face it—no one likes waiting for a spinning wheel to load, whether you’re typing, tapping, or talking.

Content Tips That Work for Everyone—Humans and Machines

Write the Way People Talk

People don’t speak the same way they write essays. So, if you want to show up in voice search, write like you’re having a conversation. Use simple words. Short sentences. Ask and answer common questions the way real people would say them out loud.

Answer Questions Up Front

Most voice search queries are questions. So structure your content to answer those questions clearly, right at the top. Think of how someone might ask: “How do I bake a potato?” Then make sure your content responds directly: “To bake a potato, preheat your oven to 400°F…”

It’s not just helpful—it’s exactly what voice assistants are scanning for.

Use Schema Markup to Give Extra Context

Schema markup is a special kind of code that gives search engines more information about your content—whether it’s a recipe, an event, or a FAQ. Adding schema helps your chances of being chosen for a voice search response.

It’s like giving search engines a detailed map of your page—and better maps mean better directions for your users.

How to Make Your Website More Accessible (And Keep It That Way)

Start with the Guidelines

The Web Content Accessibility Guidelines (WCAG) are the gold standard for accessible web design. They cover everything from contrast ratios to keyboard navigation. Learn them. Use them. Live by them.

Run an Accessibility Audit

Even the best teams miss things. That’s why regular audits matter. Use free tools like WAVE by WebAIM or Google Lighthouse to find common issues. Or better yet, partner with a team like 216digital to run a full audit and get expert help fixing what matters most.

Train Your Team

Accessibility isn’t just the dev team’s job. Everyone who touches your website—designers, developers, writers—should know basic accessibility best practices. Make it part of your process, not an afterthought.

Keep Learning and Adapting

The internet changes. So do the rules. Stay updated on WCAG changes, and keep checking your site to make sure it stays compliant and user-friendly.

Monitor Accessibility Over Time

Tools like 216digital’s a11y.Radar helps you stay ahead of problems. Ongoing monitoring means fewer surprises, better user experiences, and less risk.

Hey Siri, Let’s Wrap This Up

At the end of the day, building an accessible website makes it easier for everyone to use—including people talking to their phones. Voice search and accessibility rely on the same thing: clear structure, thoughtful design, and content that makes sense to both people and machines.

Whether you’re a developer, designer, marketer, or writer, now’s the time to build with both in mind. Because the future of the web isn’t just visual—it’s vocal.

Ready to make your website more accessible, voice-search friendly, and future-ready?

216digital can help you every step of the way—from accessibility audits and developer training to ongoing monitoring with our a11y.Radar service. Contact us today to start building a more inclusive digital experience.

Greg McNeil

April 21, 2025

The Benefits of Web Accessibility

Accessibility, Digital Marketing, Marketing, SEO, voice search, Web Accessibility, Website Accessibility
How to Improve UX for Cognitive Disabilities
Cognitive disabilities can significantly influence how people explore and interpret online information. In many cases, individuals struggle to process, remember, or make sense of digital content unless it is designed with clarity in mind. For example, someone on the autism spectrum might need a consistent and distraction-free interface, while a person with dyslexia could have trouble reading dense paragraphs of text.

Thinking about these needs right from the start of the design process can make your website more inclusive for everyone. Improving usability for people with cognitive disabilities is not only the right thing to do—it also helps you meet legal requirements like the Americans with Disabilities Act (ADA). Plus, it can boost your business by opening your site to a broader audience, leading to higher user satisfaction and stronger customer loyalty.

Our goal in this article is to outline practical tips that help web designers, developers, and content creators build better experiences for users with cognitive disabilities. Let’s begin by exploring the challenges these users often face.

What Are Cognitive Disabilities, and Who Do They Affect?

Cognitive disabilities are conditions that affect how a person processes, remembers, or understands information. They can take many different forms, from difficulties in reading and language comprehension to struggles with focus, memory, or problem-solving. Although each individual experiences these conditions differently, thoughtful design can make a significant difference in how they interact with digital platforms.

Conditions to Keep in Mind
- Autism Spectrum Disorder (ASD): Sensitive to sensory overload, prefers predictable layouts and calm environments.
- Dyslexia: Trouble reading and decoding words—clear fonts and layouts help a lot.
- ADHD: Easily distracted, especially on cluttered or busy websites.
- Dyscalculia: Difficulty working with numbers and completing financial tasks.
- Low Literacy: Struggles with reading complex or technical language.
- Short-Term Memory Issues: Finds it hard to follow long, multi-step instructions.
What Makes the Web Difficult to Use?

People with cognitive disabilities often face challenges when using digital content. Here are a few examples:
- Too Much Information: Crowded pages with lots of text or flashing images can feel overwhelming.
- Hard-to-Read Language: Long words or technical terms may confuse readers.
- Unclear Instructions: Vague directions can stop someone from completing a task.
- Tricky Navigation: Menus that change often or aren’t labeled well can make it hard to move around.
- Time Limits: People with cognitive disabilities may need more time to think or read.
By understanding these barriers, we can start designing websites that work better for everyone.

Design That Works: Simple Ways to Improve the Experience

You don’t need to be an expert to make a difference. Here are some easy ways to help users with cognitive disabilities feel more supported and confident online:

Clear and Simple Design Helps Users with Cognitive Disabilities
- Use Descriptive Labels: Clearly label buttons, links, and forms to reduce confusion.
- Maintain Consistency: Use consistent colors, fonts, and layouts to make your site predictable.
- Give Control to Users: Avoid auto-playing videos or endless scrolling; let users control animations.
- Provide Clear Instructions: Highlight required fields and clearly state what’s expected.
- Avoid Unnecessary Time Limits: Allow users with cognitive disabilities extra time or options to extend limits.
- Reduce Memory Demands: Enable copy-pasting for information like verification codes.
- Include Easy Help Options: Offer visible help buttons or live chat support.
Use Friendly and Simple Language
- Simplify Your Language: Use short sentences and avoid technical jargon to support users with cognitive disabilities.
- Write Short, Clear Sentences: Bullet points, short paragraphs, and lists make content easier to understand.
- Add Visual Aids: Icons, images, and short videos can explain content better.
- Offer Clear Error Messages: Clearly explain errors and solutions.
- Keep Terminology Consistent: Use the same words consistently to avoid confusion.
- Optimize Headings and Links: Use descriptive headings and link texts like “Learn more about cognitive disabilities.”
Create a Helpful Layout
- Break Down Tasks: Use steps and progress indicators for complex tasks.
- Use Clear Headings: Properly tag headings to organize content logically.
- Include Visual Cues: Highlight important information with bold text or icons, ensuring good color contrast.
- Use White Space: Space out text and visuals to prevent cognitive overload.
- Allow Customization: Enable users to adjust font sizes and hide unnecessary content.
Web Accessibility Testing for Cognitive Disabilities

Automated Tools Aren’t Enough

Automated tools are useful for catching technical errors but fall short when it comes to evaluating cognitive accessibility. They often miss confusing content or overwhelming layouts. Still, they’re a great place to start.

Tools like Google Lighthouse or WAVE by WebAIM can scan your site for issues such as inconsistent headings, missing form labels, and poor color contrast—factors that contribute to cognitive overload.

Prioritize User Testing

Real user feedback is crucial. Invite individuals with various cognitive disabilities to test your website. Use moderated sessions or remote tools like UserZoom, PlaybookUX, or Lookback to gather feedback. Watching how users interact with your site in real time offers insights that no automated scan can provide.

Commit to Continuous Improvement

Accessibility is not a one-time task—it requires regular attention and maintenance. Revisit your site routinely and re-test after updates to stay aligned with evolving standards. While automated scanners help flag issues, pairing them with ongoing human review ensures a more complete understanding of your site’s accessibility.

For long-term support, consider using an accessibility monitoring platform. A service like 216digital’s a11y.radar can help track accessibility over time, spot recurring problems, and support timely updates. Monitoring also provides valuable data to guide improvements and measure progress.

Keep It Simple, Keep It Kind

Designing with these challenges in mind is both a moral responsibility and a way to broaden your reach. By reducing cognitive load, simplifying language, and maintaining a well-organized layout, you can create a website that is easier to use and welcoming for people who face challenges with concentration, memory, or reading comprehension.

Remember that web accessibility is not just a one-time fix but an ongoing journey. Through regular testing, user feedback, and updates, you can keep your site aligned with modern accessibility standards and user expectations.

For businesses seeking expert guidance on making their digital experiences more accessible, 216digital offers tailored solutions that enhance usability and ensure compliance. By prioritizing users with cognitive disabilities, we foster an online world where everyone feels capable, respected, and included.

Every small step you take toward making your site more inclusive counts. By learning about best practices, applying user feedback, and reaching out for expert help when needed, you can build platforms that truly welcome and support all people—including those with cognitive disabilities.
Greg McNeil

March 31, 2025

The Benefits of Web Accessibility

Accessibility, cognitive disabilities, WCAG, Website Accessibility
Alt Text: Why Marketing Copy Hurts Accessibility
Have you ever hovered over an image on a webpage and noticed a small snippet of text appear? That text is called “alt text,” and it plays a powerful role in how people experience your site—especially those who rely on screen readers. Yet it often remains an afterthought. That’s a problem. When handled correctly, it not only helps visually impaired users understand your images, but it can also support your SEO goals. On the other hand, stuffing alt text with keywords or using it as hidden ad space can frustrate visitors and hurt your search rankings.

In this article, you’ll learn why alternative text matters, how it benefits both accessibility and SEO, and how to write it in a clear, concise, and helpful way rather than a spammy or sales-focused one. Whether you’re a solo entrepreneur, a web developer, or part of a digital marketing team, these principles will help you craft alt text that meets user needs without alienating search engines—or your audience.

Why Alt Text Matters

Imagine you’re shopping for a laptop case online, and you can’t see the product images. Screen reader users rely on alt text to “hear” what’s happening in each image, from color to texture. If it is nothing more than “Get the best laptop case here,” that user is left with zero details about the product. They might simply leave for a site that offers the information they need. When you write alt text that clearly states “Black leather laptop case with a zipper and handle,” you empower all customers, including those with visual impairments, to make informed decisions.

SEO Wins

Search engines analyze alt text to better understand what each image represents. This can give your site a leg up in search rankings for relevant queries. However, algorithms have grown smart enough to recognize keyword-stuffed or spammy text. If your alt text reads like a desperate attempt to shoehorn “laptop case” 10 times, you might do more harm than good. Concise, descriptive text helps Google and other search engines match your site with the people who genuinely want to find your products.

Common Alt Text Pitfalls

Keyword Overuse

It can be tempting to sneak in extra keywords to boost SEO. But endless repetition—like “car seat protector, seat protector for cars, vinyl seat protector”—makes the text clunky and unhelpful. Search algorithms can detect spammy patterns, and users who rely on screen readers will find the repetition tedious or confusing.

Marketing Copy Disguised as Descriptions

Some site owners treat alt text fields as free ad space, writing something like:

“Our top-selling leather laptop case, now 20% off! Don’t miss this exclusive deal—buy today!“

While it may read like a catchy tagline, it doesn’t describe the image. A screen reader user learns nothing about color, texture, or design. Plus, Google doesn’t benefit from vague promotional language and might even flag your page as low-quality.

Empty or Missing Alt Text

Perhaps the biggest mistake is neglecting alt text entirely. In that case, a screen reader user hears nothing—just empty space—making it impossible to engage with or understand the image. If a product image is critical to your sales, that’s a huge missed opportunity.

Repeating “Image of”

Screen readers already announce that an element is an image. If your alt text says “Image of a black laptop case,” it’s redundant. Jump straight to the essential details: “Black leather laptop case with a zipper and handle.”

Writing Alt Text the Right Way

Focus on Real Descriptions

The primary function of alt text is to describe the image so someone can visualize it through words. For a black vinyl car seat protector, a simple yet complete phrase might be:

“Black vinyl seat protector on the driver’s seat with a zippered pocket.”

This gives useful details while remaining concise—no filler like “best seat protector,” no repeated keywords, and no promotional language.

Keep It Concise Yet Informative

Alt text generally doesn’t need to be more than one or two short sentences. Offer key details without overwhelming the user. For a laptop case, mentioning the color, material, and whether it has a handle or zipper is usually enough. Screen reader users just need the essentials to identify or comprehend the image.

Context Is Important

If the image has a functional role—like a button or a link—clarify that. For instance, if users click an image to add a product to their cart:

“Add to cart button for black vinyl seat protector”

This way, a screen reader announces the function, not just the object in the image.

Skip Redundant Phrases

Screen readers typically announce that an element is an image, so writing “Image of” or “Graphic showing” is unnecessary. Go straight into the description. It keeps your text short and saves valuable time for the user.

The Real-World Impact of Bad Alt Text

Frustrating Users

When alt text is stuffed with marketing copy or random keywords, it becomes meaningless for users with visual impairments. They hear a repetitive sales pitch instead of valuable information. This frustration often leads them to abandon your site, which hurts your brand image—and your bottom line.

Possible Legal Ramifications

In an era of heightened focus on digital accessibility, businesses risk legal consequences by not meeting basic standards. Some organizations have faced lawsuits for failing to include alt text. While legal outcomes vary by location and industry, it’s best to be proactive.

Lower Search Engine Rankings

Search engines want to display content that offers value. If your alt text is obviously spammy or unhelpful, algorithms may penalize your pages or push them further down the results. A high bounce rate—where users leave quickly due to poor user experience—also signals to Google that your site isn’t meeting visitor needs.

Practical Steps to Improve Your Alt Text

Conduct an Alt Text Audit

Start by reviewing your site for missing or poor-quality alt text. Tools like the WAVE Web Accessibility Evaluation Tool highlight potential issues. Many SEO platforms also include site audits that can reveal duplicated alternative text text or keyword stuffing.

Leverage AI Judiciously

AI can be a lifesaver if you have thousands of product images. Tools like Google Vision offer automated descriptions, but they’re not always accurate. AI might misidentify colors or add superfluous words, so always review automatically generated alt text for accuracy and clarity.

Follow Recognized Guidelines

The Web Content Accessibility Guidelines (WCAG) provide standardized advice on writing effective alternative. Aim to:
- Describe the image’s important details.
- Keep it concise.
- Skip filler words like “picture of.”
- Use empty alt text (alt=" ") for purely decorative images that don’t add information.
Test with Real Users

Whenever possible, invite screen reader users to test your site. No automated tool can replace real feedback from people who use assistive technology daily. They’ll quickly tell you if your alt text is too vague, too repetitive, or missing crucial details. Their firsthand insights can highlight any confusion or gaps.

Best Practices at a Glance
- Prioritize clarity: Let users know exactly what they’re “seeing” through your words.
- Stick to relevant details: Think color, material, function, or context—not ad slogans.
- Limit keywords: A single, well-placed keyword can assist SEO. Overuse can sabotage it.
- Adapt to the image: Product angles differ, so describe each image’s unique perspective.
- Check surrounding text: If “black laptop case” appears in the product name next to the image, you may not need to repeat it in the alt text.
Conclusion

In today’s competitive online environment, you can’t afford to overlook the importance of alt text. A single line of well-chosen words can be the difference between an inclusive, intuitive user experience and a site that feels incomplete to a significant segment of your audience. By writing concise, descriptive alt text—free from keyword stuffing and promotional fluff—you create a more welcoming website and help search engines better understand your content.

If you’re ready to enhance your site’s accessibility while protecting its SEO standing, consider partnering with 216digital. We’ll help you fine-tune your alt text (and the rest of your site) so that every visitor, whether they see your images or hear them described, gets the information they need. Embracing accessibility and clarity isn’t just the right thing to do—it’s also a savvy move for your online presence.
Greg McNeil

March 28, 2025

The Benefits of Web Accessibility

Accessibility, Alt text, How-to, Image Alt Text, Marketing, SEO, WCAG, Website Accessibility
How to Make Your Marketing More Accessible

You know how important marketing is already. But the real question is: Who’s not getting your message?

It’s easy to assume your carefully crafted campaigns are reaching everyone—but are they? What about someone using a screen reader? Or someone experiencing cognitive overload from flashing images or cluttered layouts?

You’re already working with engagement rates, algorithms, and design trends if you’re a marketer or content creator. So why do you need to worry about accessibility, too? Because accessible marketing is not optional—it’s necessary if you want to reach more, protect your brand, and build more trust.

Let’s parse out the ways that accessibility intersects with marketing now—and how it actually puts you ahead in terms of competition.

Why Accessibility Matters in Marketing

Grow Your Audience—Organically

Consider this: nearly 16% of people globally possess a disability that affects how they use the internet. If your content or site isn’t accessible, you’re missing out on a significant portion of your audience. Adding accessible marketing helps those individuals, but it also has the effect of simplifying and enhancing the experience for all, making your brand more desirable and accessible.

Improve Your Brand’s Credibility

Audiences today notice—and appreciate—brands that are concerned with being inclusive. Brands like Microsoft and Apple have established trust by being considerate and inclusive behaviors. By adopting accessible marketing, you’re broadcasting a message loud and clear: you genuinely care about your audience. That sincerity boosts customer loyalty and turns customers into brand ambassadors.

Get a Natural SEO Boost

Here’s a practical advantage: accessible marketing tends to coincide with SEO best practices. Descriptive text and clear, well-structured content help search engines and assistive technologies comprehend your content better. By making your site more accessible, you’ll not only enhance user experience but also perhaps enhance your search result visibility.

Stay Compliant and Reduce Risk

You’re probably familiar with accessibility laws like the Americans with Disabilities Act (ADA) and guidelines such as Web Content Accessibility Guidelines (WCAG). Ignoring these standards can lead to serious legal consequences—something no brand wants to face. By integrating accessible marketing into your strategies, you proactively avoid these risks, protecting your business and its reputation.

Website Accessibility Tips

Make Your Content Easy to Navigate

Attempt to use only the Tab key to navigate through your site. Is it easy and self-evident? Good usage of headings (H1, H2, H3) isn’t all about design appearance—it helps users navigate without hindrance, especially those who rely on assistive technologies.

Always Add Alt Text to Images

Alt text is a short description of an image. Screen readers use this text to describe the image aloud for people who can’t see it. For example, if you have a photo of a smiling person holding a dog, your alt text could say, “A woman holding a small brown dog and laughing.”

When writing alt text, be clear and concise. Provide enough information so someone can imagine the picture if they can’t see it. This step takes only a few seconds per image, but it goes a long way in making sure everyone can follow along.

Use Clear Language and Short Sentences

Plain language is your friend. It cuts out fluff and makes your message easier to understand. Not everyone enjoys reading long paragraphs loaded with big words. Simple wording often performs better because people grasp the idea quickly. Then, they can respond, share, or buy without confusion.

Try to limit long sentences. If a sentence feels like it’s going on forever, break it into two. This helps your audience read faster and makes screen readers work better.

Check Keyboard Navigation and Focus Indicators

Not everybody is a mouse user. Well-designed visible keyboard focus indicators make it easy for users with keyboard navigation or assistive device users to access your site with ease.

Be Careful With Animated Content

Animated or blinking content can be distracting or even harmful to some users. When you use animations, always provide an easy way to pause or disable them.

Social Media Accessibility Best Practices

Alt Text Isn’t Just for Websites

Image descriptions (alt text) are supported by most social media platforms these days. Make it a habit—you’re taking a simple step toward accessible marketing.

Format Hashtags Clearly

Hashtags like #MarketingTips2023 (all capitals) are more screen-reader friendly than all-lowercase counterparts, increasing accessibility right away.

Limit Emoji Usage

Emojis are great, but they should be used only sparingly. Excessive emoji usage will provide messy audio experiences for screen reader users.

Tag Your Links with Care

“Click Here” is useless. Descriptive words like “Find our latest products” will all inform users properly of the intent of the link.

Multimedia Accessibility Strategies

Use Captions and Transcripts

Video marketing is a big part of many brands’ strategies. But some viewers are deaf or hard of hearing. Others can’t use sound at certain times, like when they’re in a library or a busy coffee shop. Closed captions let them follow the video’s message without hearing the audio.

A transcript is also helpful. It’s a written version of all the spoken words and important sounds in a video. Transcripts help search engines pick up on your keywords. This gives an added SEO boost.

Add Audio Descriptions

Audio descriptions explain to visually impaired viewers what they are missing. This action unequivocally demonstrates your brand’s commitment to accessible marketing.

Making Accessibility a Habit

Make Accessibility Part of Your Workflow

Accessibility need not be a burden. Incorporate it into your regular content creation processes—train personnel, prep checklists, and add accessibility into every campaign plan. Accessible marketing will be second nature in no time.

Regularly Improve

Accessibility is not set-and-forget. Regular testing with tools like WAVE or Lighthouse and feedback from real-life assistive tech users ensures that your marketing remains effective and inclusive.

Closing the Conversion Gap

Marketing is all about creating a connection—and that connection isn’t whole if parts of your audience are left behind. By committing to accessible marketing, you’re committing to better communication, more active relationships, and more relevant experiences for each and every individual who comes into contact with your brand.

So, how do you begin? Take what you already do so well and add accessibility to it. Utilize it to inform the way you design, write, and present content. And when you need advice, we at 216digital can keep everything in rhythm, accessible to everyone, and effective.

Great marketing is not just something that is seen or heard – it’s something that’s felt by everyone.

Greg McNeil

March 24, 2025

How-to Guides, The Benefits of Web Accessibility, Web Accessibility Training

Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
Love at First Click: Why an Accessible Websites Win Hearts (and Customers)
Have you ever visited a website and felt a spark right away? That feeling often comes from a page that’s simple to explore, easy to read, and welcoming to everyone. When people sense they can find what they need without stress, they’re more likely to stick around. This positive reaction is what we might call “love at first click.” It’s that warm feeling you get when a website greets you with open arms.

A big part of this charm comes from making sure your site can be used by people of all abilities. When we talk about “accessible websites,” we mean sites that include features to help everyone use them. For example, some visitors rely on screen readers because they have vision impairments. Others might need larger fonts to see text clearly. Still, others need clear directions or simple labels to understand a page. By building accessible websites, you open your online doors to more users. In turn, they will feel more connected to your business.

Below, we’ll explore how you can create a website that leaves visitors with a smile. We’ll also talk about why doing so can make a big difference for your brand.

The Power of First Impressions

Have you ever landed on a page that was too cluttered or confusing? If the text was tiny and the menus were hidden, you might have closed it right away. That first impression can make or break a new relationship with a customer. In a crowded online world, you want your site to stand out for the right reasons.

Clear menus, bold and readable fonts, and good color contrast can turn a casual visitor into a loyal fan. People often decide in seconds if they feel comfortable on a page. If your site is set up to welcome everyone, you’ll leave a powerful impression that lasts.

What Does Accessibility Mean?

When we say a website is accessible, we mean it’s been designed so people with various needs can use it. This includes people who are blind, have limited vision, have trouble hearing, or have difficulties using their hands and arms. It also includes people with cognitive conditions, such as dyslexia.

Accessible websites often have features like:
1. Clear Navigation: Simple menus and page structures help everyone find what they want.
2. Readable Fonts: Text that’s large enough and easy to understand prevents eye strain.
3. Alternative Text for Images (Alt Text): Short descriptions for images tell screen readers what’s being shown.
4. Keyboard-Friendly Setup: Some users can’t use a mouse, so they rely on tabs and arrow keys to move around.
These steps may seem small, but they make a major impact. Imagine a person who depends on a screen reader. If your site has alt text, that user will hear each image described. They’ll feel included, which can lead to trust and loyalty.

Why Accessible Websites Matter for Everyone

An accessible website doesn’t help only those with special requirements. In many ways, it’s helpful to all your visitors. Large fonts and clear color contrast work well for people browsing on mobile phones under bright sunlight. Captions on videos help anyone who’s watching a video in a quiet office or a noisy bus. Good design choices make your site easier to use for everyone, no matter the setting.

When people sense that they can read and click through your site without trouble, they’re more likely to stay. They’ll also be more eager to return. This leads to deeper connections and can spark positive word-of-mouth. Users often share good finds with friends, and you’ll notice more traffic over time.

Building Trust and Loyalty

We all want to feel valued and respected. When you design your site with inclusion in mind, you send a message that every visitor matters. That message builds trust. Visitors know you’ve thought about their needs and comfort. As a result, they’re more likely to explore your products or services.

Imagine receiving a warm welcome at a local shop. You’d want to come back, right? Websites aren’t that different. When customers feel good about how a site treats them, they’ll remember it. This memory makes them more inclined to buy, share, and stay loyal.

Reaching a Larger Audience

A smart business plan often involves finding ways to expand. One way to do this is to include more people. When you make sure your website has features like keyboard navigation and alt text, more visitors can join in. This means you can reach many potential customers who might otherwise pass over your site.

Word spreads quickly online. If someone who needs those features finds your site useful, they’ll likely tell friends or family in similar situations. Word-of-mouth can travel fast in certain communities, giving your site a good chance to grow. By meeting a need that many sites overlook, you can stand out in a busy online space.

Boosting Your SEO

Search engines like Google pay attention to how a site is organized. When you add descriptive headings, alt text, and clear layouts, you help search engines understand your content. This can lead to better rankings.

For example, alt text serves as an extra description of your images. Search engines pick up on these details, which can help your site appear in image search results. Many tools that help with accessibility, such as proper heading structure, also help search engines crawl and index your pages. This can boost your spot in search results, bringing even more people to your site.

Protecting Against Legal Risks

Being open to as many users as possible can also help reduce possible legal troubles. Laws like the Americans with Disabilities Act (ADA) focus on making goods and services open to everyone. Websites are part of that. If a site is built with no thought for accessibility, it could face complaints or lawsuits.

Improving your site for people with special requirements lowers that risk. Even if legal matters are not your main concern, it’s good to be prepared. When you keep your site in line with best practices, you are making a solid long-term investment.

Tips for Making Your Website Accessible

Below are a few steps you can take to make your site more inviting:
1. Use Large, Clear Fonts: Aim for fonts that are at least 16px so people don’t strain their eyes.
2. Check Color Contrast: Text should stand out against the background. There are many free tools to help you pick suitable color combinations.
3. Provide Captions on Videos: Add subtitles or transcripts for video or audio content.
4. Add Alt Text for Images: Write brief descriptions that explain what each image shows.
5. Ensure Keyboard Navigation: Test your site by using only the keyboard to move around. If you can’t reach certain links or content, others might not be able to either.
6. Keep Forms Simple: Use clear labels that tell people exactly what to type.
7. Organize Content with Headings: H1, H2, and H3 headings help screen readers know how the page is structured.
You don’t need to make all these changes at once. Even small improvements can have a big impact on the user experience.

Your Path to a Great First Click

Picture your website as an online shop or office. You’d want it to feel inviting and arranged so visitors can find what they want. You’d also want it to reflect your brand values. Making small, mindful changes for accessibility can create that “wow” factor as soon as a new visitor arrives.

Think of the times you felt relaxed and confident navigating a new website. Chances are, someone took great care in building that site’s design and layout. With the right approach, your site can leave the same positive impression.

The Ongoing Journey

Improving accessibility can feel like a long process, but think of it as a journey that grows along with your business. Every time you introduce a new feature or post fresh content, do a quick check for accessibility. When you add a video, include captions. If you upload a new image, write a short alt text so everyone knows what it’s about.

These little efforts add up in a big way over time. Your visitors will notice the extra care, which makes them more likely to stick around, trust you, and come back often. Tools like Accessibility Radar (a11y.Radar) can help you stay on top of accessibility by monitoring your site and flagging potential issues before they become barriers. By making accessibility a priority, you’ll create a stronger, more welcoming online presence for everyone.

Win Hearts with an Accessible Website

In today’s digital world, the first click can mean everything. Accessible websites welcome visitors and help them feel at home. That friendly first impression can turn casual visitors into loyal customers.

When you invest in clear navigation, larger fonts, and alt text for images, you’re making your site open to all. This not only grows your audience but also fosters respect and trust. Plus, you’ll enjoy better search rankings and reduce the chances of legal issues.

If you’ve been thinking about ways to boost engagement and win hearts online, begin by checking how people of different abilities experience your website. You might be surprised at the improvements you can make right now. By showing that you care about every visitor, you’ll inspire the kind of warm feelings that lead to “love at first click.” And that’s a win for everyone—especially your business.

Ready to create accessible websites everyone will love? Schedule an ADA briefing with 216digital using the contact form below!
Greg McNeil

February 7, 2025

The Benefits of Web Accessibility

Accessibility, accessible websites, Benefits of Web Accessibility, Website Accessibility

1. Reach a Bigger Audience—Literally

2. A Better Experience for Everyone

3. Boost Your SEO (Yes, Really)

4. Build Real Trust (And Keep It)

5. Lower Bounce Rates. Higher Conversions.

6. Stay Ahead of Legal Risk

7. Turn Happy Users Into Vocal Advocates

Putting It All Together: Web Accessibility Is Smart Marketing

Final Thoughts

Ready to Make Accessibility Your Advantage?

Accessibility Is Often Where Innovation Begins

The Road to Now: Disability Pride Month and Digital Milestones

Why States Are Shaping the Future of Digital Access

Accessibility Isn’t Just Good Ethics—It’s Good Design

Looking Ahead: Inclusion Is the Innovation Strategy

Understanding Auditory Disabilities

Levels of Hearing Loss

Different People, Different Preferences

What Inclusive Design Looks Like for Auditory Disabilities

Captions and Transcripts

WCAG Guidelines

Audio Compatibility with Assistive Devices

Real-Time Text (RTT) and Chat Options

WCAG Guideline

Sign Language Interpretation

WCAG Guideline

How WCAG Principles Apply to Auditory Accessibility

Perceivable

Operable

Understandable

Robust

Watch Out for These Common Mistakes

Autoplaying Media

Auto-Generated Captions

It’s Not Just About Hearing—It’s About Being Heard

1. 70 Million Adults in the U.S. Live With a Disability

2. People With Disabilities Influence Over $7 Trillion in Spending Power

3. Accessibility Impacts Buying Decisions for the Majority of Users

4. WCAG-Compliant Sites Outperform by 50%

5. 94.8% of Homepages Are Inaccessible in 2025

6. eCommerce Sites Have Some of the Worst Accessibility Scores

7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

Accessibility Is a Smart Business Strategy

The Boomer Market Isn’t Just Big—It’s Engaged

Website Accessibility Serves Boomers and Beyond

The Clock Is Ticking on Compliance

What You Gain by Getting Accessibility Right

How to Actually Make Accessibility Happen

Keep on Scrollin’: Why Website Accessibility Pays

Getting on the Same Page: What Are Voice Search and Accessibility?

What Do We Mean by Accessibility?

Where These Two Worlds Meet

Why Semantic Structure Is the Secret Ingredient

What Is Semantic Structure, and Why Should You Care?

Helping Screen Readers Do Their Job

Boosting Your Content’s Voice Search Visibility

Making Your Website Voice-Friendly and Accessible

Use Clear, Logical Headings

Don’t Skip the Alt Text

Make Navigation Intuitive

Mobile-First Means Voice-Ready

Speed Isn’t Optional

Content Tips That Work for Everyone—Humans and Machines

Write the Way People Talk

Answer Questions Up Front

Use Schema Markup to Give Extra Context

How to Make Your Website More Accessible (And Keep It That Way)

Start with the Guidelines

Run an Accessibility Audit

Train Your Team

Keep Learning and Adapting

Monitor Accessibility Over Time

Hey Siri, Let’s Wrap This Up

What Are Cognitive Disabilities, and Who Do They Affect?

Conditions to Keep in Mind

What Makes the Web Difficult to Use?

Design That Works: Simple Ways to Improve the Experience

Clear and Simple Design Helps Users with Cognitive Disabilities

Use Friendly and Simple Language