The Basics of Responsive Web Design

Implementing a responsive web design can have a tremendous impact on the overall custom experience your site offers. As consumers rely more and more on phones, tablets, and other mobile devices to stay informed, stay connected, and shop, it’s more critical than ever that your site utilizes a design that is easy to use on any device. Customers will look for every reason to exit out of your webpage, and if your website is difficult to navigate from a phone, they won’t stay long enough to buy anything and they won’t recommend it to their friends. That’s why making your website as user friendly as possible will work to your benefit, and 216digital is here to help you make it happen.

Here we’ve gathered together some reasons why you should seriously consider making your website responsive:

1. Make sure your customers don’t tap dance: One of the most frustrating parts of using a website that isn’t optimized for mobile devices is the tapping and zooming you have to do to get to the content you want. To make things as easy and enjoyable as possible for your customers, you’ll want to make sure that your website’s images and content are properly presented and don’t require the customer to manipulate their device in some awkward fashion in order to make use of it.

2. Make sure your website rankings don’t suffer: Google Webmasters recently released an article stating that “We see these [mobile friendly] labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This means that your website could be hit hard in the coming years if it isn’t mobile friendly. Future-proof your website and don’t be left in the dust!

3. Always think of the customer: Responsive web design isn’t just for customers using smaller, handheld devices. It should also scale-up and conform to fit the screens of larger devices, like televisions, that customers might be using through their gaming systems or other peripherals. By keeping the quality of your customers’ experiences a priority, you’ll be sure to have a website that will respond to all of their needs, no matter the device they are using.

4. Leave the reading glasses at home: If your website isn’t optimized, many times the text is either much too large or way too small to be read easily. And, remember, your customers might be using a larger screen, like a TV, but sitting further away and still not able to read what’s on your site. The whole point of your website is to make it effortless for your customers to breeze through checkout when they decide to buy your product. So, if the site’s text is too small to read, that complication will not bode well for your bottom line. Making sure your text is readable is crucial to success.

216digital is here to simplify this whole process for you. Responsive web design is not only helpful, but in light of the ever-widening array of web-enabled devices available to consumers, it’s become absolutely essential. Nonetheless, it can also be time consuming and cumbersome to learn, which is difficult while trying to manage your online business. Let 216digital take responsive web design off your list of worries. Our team of expert designers knows exactly how to build your website to respond to whatever size screen your customers are using, so that you can entice them, no matter the device. Check out some of our work—we think you’ll like what you see.