Wunderlich America: Responsive Website Redesign
Clean, logical layout for BMW motorcycle enthusiasts.
A new blog ready for high-powered content marketing in a hungry niche.The motorcycle niche has a massive blogging community. Readers and writers share a strong passion for all aspects of riding. With Wunderlich’s great expertise in all things BMW, a revamped blog was a no-brainer.
Content marketing: a careful balance between publishing and commercial branding.Content marketing for ecommerce can be a tricky proposition. Audiences expect high-quality content, not a sales pitch. But marketers can only justify the expense of publishing if it ultimately furthers a commercial goal. While the content itself is the biggest denominator in the success of a content marketing campaign, we find that design is one of the most important supporting elements. For the Wunderlich America blog, we created a design that harmonizes with Wunderlich’s existing branding but doesn’t look like another page on an ecommerce store. The goal was to create a real, stand-alone blog with a magazine feel. That way, Wunderlich’s great content would be more likely to generate backlinks which might not have happened if the blog content looked overtly commercial.
The Bottom LineAt 216digital, we adapt the principles of web and UX design to a wide variety of clients and markets. No two projects look the same here. The one constant? We build gorgeous, high-performing sites that are prime examples of their type. If you’re looking for responsive ecommerce design and development, drop us a line. Let’s start talking about your next big thing.