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  • Coffee Shop Website Accessibility: What’s Missing?

    Have you ever visited a coffee shop’s website to check their menu, order online, or see their hours? Did you feel lost because the site was confusing? Now, imagine dealing with that struggle each time you want to find your go-to latte. Or when you want to learn about a shop’s new roast. For people who rely on screen readers or have other visual impairments, that frustration can happen a lot.

    Many coffee shop owners and content creators in the United States might not realize these barriers exist. Making sure everyone can move around your website without trouble is more important than you might think. In this post, I’ll point out some common obstacles and why they matter. I’ll also share how a few small changes can make a big impact.

    Why Does Coffee Shop Website Accessibility Matters?

    When you think about coffee shops, you might picture a warm atmosphere and friendly baristas. You might also imagine the smell of freshly brewed beans. Online, we want to capture that same welcoming feeling. By focusing on coffee shop website accessibility, we want to make sure people can order their favorite drinks. We also want them to read menu items or discover new roasts without trouble.

    If a visually impaired customer struggles to find key details, they might miss out on daily deals or new seasonal drinks. They could even miss basic facts like store hours.

    One often overlooked detail is how screen readers work. These tools read text out loud to users who can’t see the screen. If a website isn’t organized well, or if images don’t have good descriptions, screen reader users can miss key details. It’s crucial to keep everything labeled and clear. That could mean they never learn about your limited-edition pumpkin spice latte or your special buy-one-get-one-free deal. By making a few updates, you can share the joy of your coffee shop with everyone who visits online.

    Missing Alt Text for Images

    Coffee shops show off photos of their specialty drinks, pastries, and interiors. There’s nothing quite like seeing a perfectly steamed latte art design on the homepage. However, if these images don’t include a brief written description (often called “alt text”), a screen reader can’t share that info with someone who is visually impaired. That leaves them guessing what’s in the image.

    What to do:

    • Make sure each picture has short alt text that describes what’s shown. If you have a frothy cappuccino in a ceramic mug with a leaf design on top, write something like, “Cappuccino with leaf latte art in a white mug.”
    • Keep it simple and clear. A few words can help everyone enjoy the same tasty-looking photos.

    Hard-to-Read Text and Poor Contrast

    Sometimes, coffee shop websites use warm and earthy color palettes to match the cozy vibe of a local café. But light brown text on a cream background can be hard for many people to read. Dark red lettering on a black background can cause the same problem.

    If your text and background colors don’t have enough contrast, users might struggle to read menu items or promotions. They could also miss important contact details.

    What to do:

    • Pick colors with high contrast, so text stands out. You can use free online contrast-checker tools.
    • Keep text large enough so visitors of all ages can comfortably read your menu and shop info. Test on a phone or tablet to see if users need to zoom in.

    Unclear Headings and Structure

    Have you ever looked at a website and felt lost because everything blended together? Using clear headings and labels helps both sighted users and people with screen readers navigate your site.

    When your text is broken into sections like “Our Menu,” “About Us,” “Location,” and “Contact,” users can jump right where they need to go. This layout helps both sighted users and screen readers. Screen readers also rely on proper heading levels (like H1, H2, H3) to guide listeners in the right order. If headings aren’t used correctly, the page can feel disorganized for those who can’t see it.

    What to do:

    • Give each page a main heading (H1), then use H2s and H3s for subheadings.
    • Don’t skip heading levels. Going from H1 to H3 can confuse people using screen readers.

    Unlabeled or Unclear Links and Buttons

    Buttons like “Order Now,” “Sign Up,” or “View Menu” should clearly say what they do. If a button only says “Click Here,” screen reader users might not know what “here” refers to. The same goes for links.

    If many links are labeled “Learn More,” it’s tricky to figure out which page or product each link goes to. Users might have to guess or click blindly.

    What to do:

    • Use descriptive link and button text, like “Order a Latte” or “Learn About Our Pastries.”
    • If you offer online ordering, label each step so people know exactly what to do next.

    Forms Without Proper Labels

    Some coffee shop websites have newsletter sign-up forms or contact forms for special orders. If these forms aren’t labeled well, a screen reader might say something like “edit box” instead of “email address.” That can leave users guessing what to type.

    What to do:

    • Label each form field clearly. For instance, use “Name” or “Email Address” so people know what goes where.
    • Provide helpful error messages. If someone enters an invalid email, explain what happened and how to fix it.

    Videos Without Captions or Transcripts

    Video might not be the first thing that comes to mind for a coffee shop website. Still, some shops post video tours, latte art tutorials, or interviews with the barista. If these don’t have captions or transcripts, users who are deaf or hard of hearing could feel left out. Good website accessibility means making the site easy for everyone, not just folks with vision challenges.

    What to do:

    • Add captions to your videos or provide a simple transcript. This helps anyone who can’t hear or who’s watching in a quiet place (or a super noisy one).

    How to Get Started

    Improving coffee shop website accessibility doesn’t have to be complicated. You can start by using free online tools that scan your pages and highlight issues like missing alt text or low contrast. It also helps to ask a few friends or loyal customers to test your site and tell you what works and what doesn’t.

    If you find bigger problems, think about working with a web developer who understands website accessibility. They can guide you through changes and help you meet standards commonly used in the United States. Even small fixes can create a smoother online experience for everyone, from a busy parent ordering pastries for the weekend to a coffee enthusiast searching for a new blend to try.

    A Warm Welcome, On and Offline

    When people walk through your coffee shop’s door, you greet them with a smile. Why not do the same online? A website that’s easy to use creates that same feeling of warmth and belonging. Whether someone’s checking your menu for gluten-free treats, ordering a bag of beans for home, or simply browsing the specials, clear labels and good navigation make them feel included.

    By focusing on coffee shop website accessibility, you open your digital doors to everyone. It’s a great way to build community, grow your business, and show off what makes your café special. After all, everyone deserves to enjoy that perfect cup of coffee—no matter how they get there.


    If you’re ready to make your coffee shop’s website more accessible but aren’t sure where to start, 216digital can help. We specialize in website accessibility solutions tailored to small businesses, making sure your site is welcoming for everyone. Let’s work together to create a seamless online experience—just like the one you offer in your shop.

    Greg McNeil

    March 14, 2025
    How-to Guides, WCAG Compliance
    Accessibility, coffee shop, forms, Image Alt Text, videos and audio content, Web Accessibility
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