Nowadays, customers have come to expect support and product help on-demand, 24 hours a day, 7 days a week. It is only possible for some businesses to provide human assistance at all times – that’s where chatbots come in. These tools can be invaluable to users and business owners alike, but it’s essential to ensure that people with disabilities can gain access to the same support. Let’s explore the concept of accessible chatbots.
Why Chatbot Accessibility Matters
Imagine trying to resolve an urgent issue on a website, only to find the chatbot—your primary source of help—completely unusable. For many people with disabilities, this scenario is all too common.
Accessible chatbots aren’t just about meeting legal requirements like ADA (Americans with Disabilities Act) compliance or adhering to WCAG (Web Content Accessibility Guidelines) standards; they’re about creating a seamless experience for everyone. When designed thoughtfully, chatbots can be a powerful tool for inclusivity. But when accessibility is overlooked, they can alienate an entire segment of your audience.
Common Barriers in AI Chatbots
Incompatible with Screen Readers
Many chatbots need more critical semantic HTML features like landmarks and incorrectly use HTML tags, causing a confusing or frustrating experience.
Keyboard Navigation Failures
Chatbots often lack keyboard support, requiring mouse clicks to open or interact. Users with disabilities rely on the ability to navigate content and functionality with alternative input methods like keyboards, voice commands, and gestures.
Unclear or Missing Focus Indicators
Focus indicators—the visual cues showing where a user is on a page—are often missing in chatbots. Without these, keyboard users may lose track of where they are in the conversation flow.
Overly Complex or Jumbled Responses
Chatbots tend to present information in long blocks of text or overly complicated formats. For users with cognitive disabilities, this can be overwhelming and hard to follow.
Time Constraints
Some chatbots automatically close after a period of inactivity, which can disadvantage users who need more time to read or type responses.
Lack of Alternative Communication Options
Chatbots often act as the sole method of contact, leaving users without alternative ways to reach support if they can’t use the chatbot.
How to Build an Accessible Chatbot
Making your chatbot accessible doesn’t have to be daunting. By following WCAG guidelines and implementing these best practices, you can create a more inclusive experience:
Use Semantic HTML for Chatbot Elements
Building an accessible chatbot does not require any specialized experience – you can apply the same general best practices to achieve accessible elements. Use the correct semantic HTML tags for each component you create, such as button or input elements.
Here’s an example of an accessible chatbot button:
<button aria-label="Open chatbot" id="chatbot-open-button">
Chat with us
</button>
The aria-label
ensures that screen readers convey the button’s purpose to users.
Support Keyboard Navigation
Your chatbot should be fully functional with just a keyboard. Test whether users can open, navigate, and interact with the chatbot using the Tab and arrow keys.
For example, ensure focus moves logically through the chatbot interface:
document.querySelector('#chatbot-input').focus();
Provide Descriptive ARIA Labels
ARIA (Accessible Rich Internet Applications) roles and attributes can bridge gaps in accessibility, but they must be used carefully. Assign roles like aria-live to update users on dynamic content.
<div role="alert" aria-live="polite" id="chatbot-messages">
Welcome! How can I assist you today?
</div>
Using aria-live
ensures that screen readers announce new messages in real time.
Design with Simplicity in Mind
Avoid overwhelming users with large blocks of text. Break responses into smaller chunks and provide clear, concise answers.
Allow for Adjustable Timing
Let users control the session duration. If the chatbot times out, allow them to restart the session without losing previous messages.
setTimeout(() => {
alert('The chatbot session has timed out. Click to resume.');
}, 300000);
Include Accessible Focus Indicators
Make sure users can see which element is currently focused. Use CSS to style focus indicators:
button:focus {
outline: 2px solid #005fcc;
outline-offset: 2px;
}
Provide Alternatives to Chatbots
Not everyone can—or wants to—use a chatbot. Always include alternative ways to contact your business, like email or phone.
Testing Chatbot Accessibility
Testing is critical for identifying and fixing accessibility issues. Here are some methods to ensure your chatbot meets accessibility standards:
Manual Testing with Screen Readers
Test the chatbot using screen readers like NVDA or JAWS. Check if labels, navigation, and dynamic updates work as intended.
Keyboard Navigation Tests
Navigate the entire chatbot interface using only a keyboard. Make sure the focus moves logically, and that all interactions are possible.
Automated Tools
Use tools like Lighthouse to identify accessibility issues in your chatbot’s code.
User Feedback
Invite users with disabilities to test the chatbot and provide feedback. Their real-world experiences will highlight areas you may have missed.
Meeting WCAG Standards for Chatbots
The Web Content Accessibility Guidelines (WCAG) provide a roadmap for making chatbots more inclusive. Key criteria to consider include:
- 1.3.1: Info and Relationships
- Ensure that chatbot components are semantically structured and that relationships between elements are apparent.
- 2.1.1: Keyboard Accessibility
- All chatbot functions must be accessible via keyboard.
- 2.4.7: Focus Visible
- Ensure users can see where they are within the chatbot interface.
- 4.1.2: Name, Role, Value
- Use ARIA roles and labels to make interactive elements understandable to assistive technologies.
Wrapping Up
All the functionality on your website is helpful in some way to your users, or else you wouldn’t include it on your site. All functionality on your website should be accessible to everyone, especially chatbots.
Remember to test your chatbot with screen readers, ensure keyboard compatibility, and always provide alternative ways to connect. Inclusive design benefits your business by reaching a broader audience and creating a better user experience for all.
If you’re unsure if your chatbot is accessible to everyone, reach out to 216digital using the contact form below.