EMAIL MARKETING

Getting repeat business from existing customers increases the bottom line and brand awareness. Many business owners have email lists that they do nothing with. Let us take the hassle of email marketing out of your hands!

Compared to other commonly used marketing strategies, email marketing is a cost effective solution for connecting with target consumers and building a positive reputation for your company online. Adopting an effective email marketing campaign will help your business retain solid relationships with clients by keeping them interested and engaged in your brand. Best of all, email marketing is a great way to attract highly qualified traffic to your website.

Our personal approach to email marketing ensures that your business receives customized, professional email designs to accurately promote your brand. When you work with our talented email marketing management team, we’ll take care of designing and optimizing your campaign. Our expert staff will create fully optimized email campaigns in order to maximize sales and open rates for your business. By partnering with our email marketing professionals, you can rest assured that your customers will always be informed about new products, promotions, or company announcements.

The first step of any email campaign is determining which email marketing software to utilize. We highly recommend a dedicated email marketing platform to send your emails, such as Mailchimp. Using a third party service will give you real time tracking and reporting, allows for group listing/segmentation, reduces strain on your website’s server and keep you spam compliant. Once we have the appropriate solution selected, we will import your contacts into the system.

After selecting the email platform, it will be time to mockup a prototype of your email framework. This mockup will include the header, footer and general layout of the body of the email. Once we have finalized this design, we will have a general template to utilize for subsequent emails.

After completing our analysis and recommendations for your affiliate program it is time to get the program started. If you already have an existing affiliate program, we will look to optimize that campaign to match our new goals and objectives. As part of any affiliate campaign, it is important to outline specified “Terms of Service” for your campaign. These terms will dictate how you allow affiliates to market your website and products. Outlining when and where trademarks can be used is essential to prevent trademark poaching infringement.

After setting up your account and developing the appropriate terms of service, it is time to get creatives and deliverables ready for your affiliates to use. First, we will create the initial data feed that will include all of the website products. Next, we will begin design and development of the banner creatives that the affiliates will display on their websites. Finally, it is important to make text links, coupon offers and other rich media links available to the customer.

We continuously optimize your commission structure, data-feed, banners, text links and more to maximize your return on ad spend. Monthly status meetings are held with you to review the progress of your account and discuss all strategic changes to further improve your return on investment (ROI). Additionally, our affiliate campaign services team will continuously recruit new affiliates while keeping an ongoing dialogue with existing affiliates.

We continuously optimize your commission structure, data-feed, banners, text links and more to maximize your return on ad spend. Monthly status meetings are held with you to review the progress of your account and discuss all strategic changes to further improve your return on investment (ROI). Additionally, our affiliate campaign services team will continuously recruit new affiliates while keeping an ongoing dialogue with existing affiliates.

  • In-Depth Email Marketing Audit
  • Strategy Creation & Planning
  • Identification & Tracking of KPIs
  • Email Design, Copywriting & Coding
  • Lifecycle Email Sends
  • Promotional Email Sends
  • Newsletter Email Sends
  • List Segmentation
  • A/B Multivariate Testing
  • List Growth & Management
  • Ongoing List Hygiene & Scrubbing
  • Compatibility & Deliverability Testing
  • Data & Analytics Integration
  • Detailed Reporting

So, how are we different?

216digital isn't your typical web design company. Our personal approach to your company sets us apart from the rest. Instead of taking the cookie-cutter approach, we recognize that your company is different. We want to get to know you to create an individualized plan for your company using our "learn, build, grow" model. Our team is full of professionals who know how to attack the challenges you face while building your website. Your website will get more qualified traffic with our team, enough said.

Meet Our Team

Contact us for a free quote today!

Or Call Us At: 216.505.4400


We'll be in Touch soon.