Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

In the early days, like everything else, design was a male-dominated profession. Today, women designers are changing the face of design with incredible innovation. At 216digital, we’re design connoisseurs. We thrive on innovative design thinking. We keep a pulse on the design industry, and we take note when someone creates something amazing. In this blog post, we wanted to talk about our favorite women designers and their work.

You’ll see an incredible amount of innovation in these designers’ portfolios. In the disciplines of graphic design, illustration, typography, and more, these 26 designers are pushing the boundaries of convention and creating new visual expressions.

We’ve organized our favorite designers into several specialty areas. But let’s be clear—these designers aren’t ranked in any kind of order. They’re all great, and no two are alike.

Let’s get started!

I. Graphic Design

II. Branding Design

III. Web Design

IV. Illustration and Photography

V. Typography, Calligraphy, and Typeface Design

VI. Art and Art Direction

I. Graphic Design

1. Jiani Lu

jiani-lu-portrait

Jiani Lu practices groundbreaking graphic design in Taipei, Taiwan. Her work integrates all aspects of visual communication—imagery, graphic elements, and typography—with a new kind of flair that we haven’t seen before.

Shown: To My Future Self. Used by permission of Jiani Lu.
Shown: To My Future Self. Used by permission of Jiani Lu.

Jiani is a Canadian designer working in multiple disciplines. She has won awards from AIGA, Graphis, Adobe, and others.

https://twitter.com/Jaicca

http://jianimakesthings.tumblr.com/

https://www.instagram.com/jianilu/

2. Fanny Öhlund

fanny-ohlund-portrait

Fanny Öhlund is forging a career in cutting-edge design. Her work features beautiful graphics and typography integrated into a unique whole. She has done work in print design, album cover design, branding, and more.

fanny-ohlund-ahpi
Shown: Áhpi album cover. Used by permission of Fanny Öhlund.

Fanny’s sense of pattern, contrast, and color is truly beautiful. For this writer, her work is often more than the sum of its parts. For more of Fanny’s work, see her website or Behance page.

www.behance.net/fohlund

www.instagram.com/fohlund/

www.pinterest.com/garconette

3. Teresa Sdralevich

teresa-sdralevich-portrait

Teresa Sdralevich has forged a remarkable career in illustration, poster design, and cover design. Her work utilizes large blocks of color and bold typography. She often engages social, political, and cultural issues, and her approach draws the most out of a simple collection of elements.

Book cover: Vota Larry, by Janet Tashjian. Used by permission of Teresa Sdralevich.
Book cover: Vota Larry, by Janet Tashjian. Used by permission of Teresa Sdralevich.

Teresa was born in Milan in 1969. She currently lives and works in Brussels, where she practices silkscreen printing in a collaborative space shared with other artists.

https://www.facebook.com/Teresa-Sdralevich-433513896776490/

4. Fanette Mellier

Best Ecommerce Platforms for 2015 – Pt. 4 – Bigcommerce

Welcome to Part 4 of our series on ecommerce platforms. In the previous installments, we examined WooCommerce, Shopify, and Magento. We discussed the inherent pros and cons of each platform. We concluded that WooCommerce is an excellent basic option. We also mentioned that Shopify’s transaction fee schedule could hurt high-growth businesses. In looking at Magento, we concluded that almost every business model would need custom development to fully utilize Magento’s functionality. In Part 4, we’ll look at another big ecommerce name: Bigcommerce. Let’s jump right in!

Bigcommerce:

Bigcommerce is growing fast. The Revolution Fund invested $40 million in Bigcommerce in 2013. SoftBank Capital and others pitched in $50 million in 2014, bringing the company’s net worth to $500 million. With something like 90,000 online stores running on the platform, Bigcommerce has big market share. Its features are quite competitive, though customer complaints suggest a lack of adequate support.

Industry insiders agree that Bigcommerce has one thing down pat: they’re a marketing powerhouse. An aggressive campaign has netted them tens of thousands of new users. When Magento pulled the plug on Magento Go, their SaaS (software as a service) version, they sent approximately 10,000 customers to Bigcommerce. However, big things develop their own kinds of problems. When a company’s goal is to eat up an entire market, other considerations can fall by the wayside. Though ecommerce beginners may not realize it, Bigcommerce has some serious shortcomings that limit its adaptability.

While Bigcommerce boasts tons of bells and whistles, it doesn’t give users some crucial features. As this thread in the Miva Merchant community forums explains, Bigcommerce doesn’t allow for template logic. In other words, you can’t add code to create a conditional statement like, “for this family of products, include a download link to the manufacturer’s docmuntation.” This is a serious shortcoming—and one with no workaround. Further, because of Bigcommerce’s API, you can’t integrate 3rd party functionality into the platform. This stands in stark contrast to Miva and Magento, which offer vibrant development communities and total freedom to develop custom 3rd party integrations.

Photo courtesy of Mark Sebastian. Licensed under CC 2.0. Modified by 216digital.
Photo courtesy of Mark Sebastian. Licensed under CC 2.0. Modified by 216digital.

[clickToTweet tweet=”Unlike #miva and #magento, #bigcommerce can’t do template logic. @216_Digital” quote=”Unlike Miva and Magento, Bigcommerce can’t do template logic.”]

That’s not the only thing we worry about when we look at Bigcommerce. In the development area, user FTP access is limited to a few folders. Worse, Bigcommerce doesn’t provide any database access. That means if you want to change anything in those areas, you’re out of luck. Some developers complain that Bigcommerce’s code is too hefty, potentially dragging down SEO results. Finally, as with Shopify, you can only host a Bigcommerce store on Bigcommerce servers.

The Bottom Line

For a certain segment of the ecommerce market, Bigcommerce will work just fine. Ecommerce store owners who don’t need certain functionality and have no development background will love Bigcommerce. It works, it looks great, it provides a lot of power out of the box, it’s easy to use, and hosting is included. The trouble is getting functionality that’s not provided in the software itself. For store owners who want limitless custom functionality, Miva and Magento are lightyears ahead of Bigcommerce.

Stay tuned. In Part 5 of 5 in our series, we take an in-depth look at Miva. Mellier has built a remarkable career in graphic design, typography, and print design. Her work uses simple geometric shapes arranged in strategic placement. Her strong eye for color transforms her minimal geometry into vibrant, cohesive works.

Fanette completed her education at the Graduate School of Decorative Arts in Strasbourg. She learned from masters such as Pierre Di Sciullo and Pierre Bernard. With this background, she has contributed significantly to the world of typography and intellectual communication.

https://www.facebook.com/fanettemelliergraphiste/

5. Anna Kuts

anna-kuts-portrait

Anna Kuts is a graphic designer, photographer, and calligrapher from Kharkiv, Ukraine. Her work marries a strong emphasis on texture with a nuanced approach to color. She is passionate about logo design in particular. She often combines unique textures with clear vector elements, and the results are beautiful.

Print
Kharkov Guitar Quartet Poster. Used by permission of Anna Kuts.

We see a little Soviet Constructivist influence in this poster, but the overall effect is unmistakably contemporary. The piece contains excellent contrast, and the overall look is quite balanced.

https://www.pinterest.com/anya_kuts/

https://dribbble.com/Kuts

https://www.instagram.com/kustec007/

6. Mercedes Bazan

mercedes-bazan-portrait

Mercedes Bazan specializes in UI, UX, and editorial design. She lives in Buenos Aires, Argentina. Her work features strong graphic elements, complex alignments, and refreshing color palettes. Her editorial designs in the magazine field are fresh, contemporary, and surprising.

Shown: Nikola Tesla Pressbook. Used by permission of Mercedes Bazan.
Shown: Nikola Tesla Pressbook. Used by permission of Mercedes Bazan.

For more of Mercedes’ work, see her profile on Behance, or follow her on social media.

https://www.instagram.com/mechibaz/

https://twitter.com/mechibaz

7. Cristina Pagnoncelli

cristina-pagnoncelli-portrait

Cristina Pagnoncelli’s work utilizes great typography, balanced composition, and a clear sense of cohesiveness. Cristina shows an ability to weave seemingly unrelated elements into a total composition. Her use of type and lettering is particularly inspiring. Facebook asked her to create 10 letterings inspired by American cities. Now Facebook users can use these letterings on their photos.

Shown: Orlando lettering. Used by permission of Cristina Pagnoncelli.
Shown: Orlando lettering. Used by permission of Cristina Pagnoncelli.

With her sister, Raquel Pagnoncelli, she runs Des Figure, a communication studio. Cristina’s work shows an intuitive understanding of diverse graphic disciplines. She is one to watch.

https://www.pinterest.com/crispagnoncelli/

https://twitter.com/CrisPagnoncelli

8. Sue Doeksen

sue-doeksen-portrait

Sue Doeksen is a graphic designer based in Amsterdam. She often focuses on bold color, eye-popping texture, and a fun approach to high-concept design. Her work is thoroughly contemporary, yet it knows its roots in great European design.

Shown: Landmark Pins. Used by permission of Sue Doeksen.
Shown: Landmark Pins. Used by permission of Sue Doeksen.

Sue describes herself as a “visual adventurer.” This approach shows in all her work. Sue’s designs are not static works; they seem to transform themselves as you look at them—even those that aren’t animated. Sue has collaborated multiple times with fellow Dutch designer Marta Veludo (see below).

9. Marta Veludo

marta-veludo-portrait

Marta Veludo is an Amsterdam-based graphic designer, artist, and visual thinker. She works in a wide variety of design fields, including art direction, graphic design, brand communication, and set design. Her work regularly features playful colors and visual relationships.

Shown: D & R Wedding Invitation. Used by permission of Marta Veludo.
Shown: D & R Wedding Invitation. Used by permission of Marta Veludo.

Marta’s work is truly unmistakable. She marries a quirky eye to a strong sense of formalism. The result is a dynamic visual language that is contemporary, yet knows its history. She has collaborated multiple times with fellow Dutch designer Sue Doeksen (see above).

https://twitter.com/whiteponey

https://www.facebook.com/martaveludostudio/

https://www.instagram.com/martaveludo/

10. Nora Demeczky

 

nora-demeczky-portrait

Along with Enikő Deri (see below), Nora Demeczky runs De-Form, a design agency based in Budapest. Her work features a strong graphic impact and carefully-constructed balance across a cohesive whole. She achieves a great balance between form and content.

Shown: mome+ 1.0. Used by permission of De Form.
Shown: mome+ 1.0. Used by permission of De Form.

http://nora-demeczky.tumblr.com/

11. Enikő Deri

eniko-deri-portrait

Enikő Deri runs De Form, a Hungarian design agency, along with Nora Demeczky (see above). Her work often features dramatic use of geometry in strict black-and-white. Her shapes and organization are incredibly fresh, and the overall effect she creates is mesmerizing.

Shown: Albert. Used by permission of De Form.
Shown: Albert. Used by permission of De Form.

II. Branding Design

12. Kelsy Stromski

Photograph by Kyle Caldwell.
Photograph by Kyle Caldwell.

Kelsy Stromski founded Refinery 43 to design cohesive visual identities for her clients. She has designed unique branding for interior design studios, personal brands, nonprofits, food products, and more. Her design expertise is highly fluid and adaptable.

Shown: Bouchard Family Farms Ployes pancake mix packaging. Used by permission of Kelsy Stromski.
Shown: Bouchard Family Farms Ployes pancake mix packaging. Used by permission of Kelsy Stromski.

Kelsy’s work is firmly grounded in a thorough knowledge of her clients. She combines this knowledge with a deep understanding of the intended audience for the brand. The result is highly-targeted branding.

https://www.facebook.com/Refinery43

https://www.instagram.com/refinery43/

https://www.pinterest.com/Refinery43/

13. Ipek Eris

ipek-eris-portrait

Ipek Eris is a freelance designer working in the fields of branding, logo design, and corporate identity. She has lived in Kenya, France, Germany, and England. This experience has given her an eclectic visual sense, and it shows in her work.

Shown: Rumeli70 Pharmacy branding package. Used by permission of Ipek Eris.
Shown: Rumeli70 Pharmacy branding package. Used by permission of Ipek Eris.

Ipek’s work shows a keen awareness of her client’s needs, married to a great visual sense. She establishes unity between separate elements by repeating motifs with variation.

https://www.facebook.com/ipekerisdesign/

https://www.instagram.com/ipekerisdesign/

III. Web Design

14. Sarah Yeager

 

sarah-portrait-stylized-216

We didn’t have to look far to find this designer. Sarah Yeager works for us! And while you may chuckle at the fact that we included our own designer in this list, wait till you see her work. It’s why we hired her.

Shown: MatVacay app design.
Shown: MatVacay app design.
Shown: Textbookly.com website.
Shown: Textbookly.com website.
Shown: Sarah’s award-winning design of EmpoweRING, a piece of jewelry that lets the wearer send a distress signal to emergency contacts if he or she is in danger.
Shown: Sarah’s award-winning design of EmpoweRING, a piece of jewelry that lets the wearer send a distress signal to emergency contacts if he or she is in danger.
Shown: #BrainCandies branding for WedoWE.
Shown: #BrainCandies branding for WedoWE.

Sarah received a Bachelor of Fine Arts in Visual Communication Design from Kent State University. Aside from her design education, Sarah’s wide range of interests also informs her design process. She has worked in entrepreneurship, videography, photography, and painting. She finds these experiences invaluable as she designs websites, logos, and creatives for our clients.

https://twitter.com/sarahmyeager

https://www.facebook.com/sarahyeagerdesign

IV. Illustration and Photography

15. Lola Dupré

Shown: John French with Hasselblad, paper collage on panel, 18x12.5 inches. Used by permission of Lola Dupré.
Shown: John French with Hasselblad, paper collage on panel, 18×12.5 inches. Used by permission of Lola Dupré.

Lola Dupré has created an incredible illustration style. Working exclusively with paper and scissors, she makes surreal, distorted images, often using the human body as her subject. In enlarging some parts of her source image, she criticizes cultural assumptions about gender and beauty. Her work is beautiful, disturbing, and unmistakable.

https://www.facebook.com/dupre.lola/

https://twitter.com/loladupre

16. Nina Geometrieva

nina-geometrieva-portrait

Nina Geometrieva is a rising star in photography, graphic design, and branding. She brings a strong sense of geometry to her design as well as her photojournalism. For this writer, her most incredible work is the stunning photoshoot of Tokyo which she produced with Damjan Cvetkov-Dimitrov—including the capsule hotel photos which you’ve probably seen somewhere on the internet already.

Shown: Tōkyō desu. Used by permission of Nina Geometrieva.
Shown: Tōkyō desu. Used by permission of Nina Geometrieva.

Nina and Damjan documented their Tokyo trip in this Medium post. Check it out for more incredible animated GIFs.

https://www.instagram.com/geometrieva/

https://www.facebook.com/geometrieva

17. Nadzeya Makeyeva

nadzeya-portrait

Nadzeya Makeyeva is an illustrator and designer based in Minsk, Belarus. Her work features ingenious use of texture and line, and each piece seems to create and inhabit its own world. Check out her Psilocybin Rabbit:

Shown: Psilocybin Rabbit. Used by permission of Nadzeya Makeyeva.
Shown: Psilocybin Rabbit. Used by permission of Nadzeya Makeyeva.

Nadzeya attended College of Arts #26 in Minsk. She has worked as a concept artist, illustrator, designer, and UI/UX designer, at multiple firms and as a freelancer. Her work shows a remarkable fluidity and ability to adapt to different purposes, styles, and materials.

https://www.facebook.com/nadzeya.makeyeva.illustrations

https://www.instagram.com/tonnel/

18. Vicki Turner

Vick-Turner-portrait

Vicki Turner is a British designer and illustrator with a strong eye for color, shape, and line. Her work features incredible geometric representations of common shapes. Vicki has developed her own consistent style, almost an iconographic language which is easily understood by anyone.

Shown: Misty Morning Commute, shortlisted for the AOI & TFL Prize for Illustration. Used by permission of Vicki Turner.
Shown: Misty Morning Commute, shortlisted for the AOI & TFL Prize for Illustration. Used by permission of Vicki Turner.

Vicki has worked with non-profits, startups, and everything in between. She brings a problem-solving mindset to the client relationship, and she offers insight on product and branding. She is also the founder of Feist Forest, a boutique builder of fine wooden tables for creatives.

https://twitter.com/vickimturner

https://www.pinterest.com/vickimturner/

https://www.instagram.com/vickimturner/

19. Erin Zingré

erin-zingre-ern1_800px

Erin Zingré started her illustration career in style, at age 4, with a preschool drawing of the Headless Horseman, a Guillotine, and Death Himself. As she puts it, this drawing still captures the essence of her work: “kinda cute, kinda creepy, and altogether not-quite-right.” It’s a beautiful kind of not-quite-right.

Shown: Coloring Book for Grownups. Used by permission of Erin Zingré.
Shown: Coloring Book for Grownups. Used by permission of Erin Zingré.

Erin is a multidisciplinary designer now working out of Seattle. She is not taking freelance work at this time, due to her work designing at Amazon. With this talent, it’s no surprise she’s been snatched up.

https://www.instagram.com/ernzinger/

https://www.behance.net/erinzingre

http://erinzingre.tumblr.com/

20. Anna Grosh

anna-grosh-portrait

Anna Grosh is a Siberian designer working in San Francisco, CA. She specializes in illustration, typography and lettering, and design. Her illustration shows a nuanced touch and a powerful expression of emotion.

Shown Circus D'Hiver Bouglion poster. Used by permission of Anna Grosh.
Shown Circus D’Hiver Bouglion poster. Used by permission of Anna Grosh.

Anna also excels at highly ornamented work and calligraphy. In the digital age, it’s refreshing to see a human touch and detailed hand work. Anna is one to watch.

V. Typography, Calligraphy, and Typeface Design

21. Marian Bantjes

marian-bantjes-twitter

Marian Bantjes has forged a remarkable career. Her work spans graphic design, typography, calligraphy, and lettering, and it has won her international acclaim. In the following piece, which she created for AGI’s annual special project, she used dirt and sand from around the world to create a Coexistence poster. Note the obsessive attention to detail—and the transience: she didn’t glue the sand down, and she wiped the poster away after photographing it.

Shown: AGI: Coexistence. Used by permission of Marian Bantjes.
Shown: AGI: Coexistence. Used by permission of Marian Bantjes.

Marian worked as a book typesetter from 1984-1994. From 1994-2003, she ran Digitopolis, a graphic design studio which she cofounded. From 2003 to the present, she has pursued freelance work in design, art, and lettering.

https://twitter.com/bantjes

https://www.instagram.com/bantjes/

22. Laura Pol

laura-pol-portrait2

Laura Pol is a designer, photographer, and videographer based in Venice, CA. As a designer, she has created a wide variety of logos, both type-based and graphic, in which she integrates clean typography with an overall aesthetic. She has also created several fonts, which are available for free (donation suggested) on her website.

Shown: Tyde Font sample. Used by permission of Laura Pol.
Shown: Tyde Font sample. Used by permission of Laura Pol.

Typography and typeface design aren’t Laura’s only pursuits. She has also collaborated on editorial designs, art direction, branding, and more.

https://twitter.com/laura_pol

https://www.instagram.com/laurapol/

https://www.pinterest.com/laurapol415/

23. Lisa Pan

lisa-pan-1

Lisa Pan (Pan, Yi) is a graphic designer based in Taipei, Taiwan. She has developed an incredible illustration style, and she also excels at creating beautiful typography. She often combines lettering with illustrative work. Her pieces are truly jaw-dropping.

Shown: Typoholic Zoology Collection. Used by permission of Lisa Pan.
Shown: Typoholic Zoology Collection. Used by permission of Lisa Pan.

Lisa shows an incredible ability to adapt her illustration style and her typographic sense to any project. Her work also shows a great balance between complex and simple textures.

https://www.behance.net/Lisa_Pan

 

VI. Art and Art Direction

24. Louise Mertens

louisemertens-portrait

Louise Mertens received bachelor’s and master’s degrees in graphic design at Sint-Lucas Antwerpen. While in school, she interned at Mirror Mirror. After an internship at Sagmeister and Walsh, she launched Louise Mertens Studio in 2014. She now specializes in art and art direction, with a strong emphasis on collage. In the work below, she achieves a dynamic unity from several competing elements.

Above: Jiyu 4. Used by permission of Louise Mertens.
Shown: Jiyu 4. Used by permission of Louise Mertens.

Louise’s use of color and her carefully-combined textures are unmistakable. As she says on her website, she is “inspired by the female body, the mysterious, and the incomprehensible.” She has developed a truly unique style.

https://www.facebook.com/mertenslouise

https://twitter.com/mertenslouise

https://www.instagram.com/louise_mertens/

25. Marta Gawin

marta-gawin-portrait

Marta Gawin practices design in Katowice, Poland. She specializes in editorial, poster, exhibition, and visual identity design. Her work features strong contrast between graphic elements, plus incredible typography.

Shown: JazzArt Festival 2015. Used by permission of Marta Gawin.
Shown: JazzArt Festival 2015. Used by permission of Marta Gawin.

Marta earned her MA in Graphic Design from the Academy of Fine Arts, Katowice, in 2011. She works as a freelancer now, and she is regularly hired by both commercial organizations and cultural institutions. Her work is high-concept, with a heavy emphasis on unique content.

https://www.behance.net/martagawin

https://vimeo.com/48397655

26. Candy Chang

candy-chang-sidewalk

Candy Chang takes her background in urban planning, her expressive sense, and her training in design and combines them to create beautiful public art installations. Among many incredible works, she created the Before I Die phenomenon—a black wall stenciled with the phrase, “Before I die _____”.

Shown: Before I Die. Used by permission of Candy Chang.
Shown: Before I Die. Used by permission of Candy Chang.

This is a participatory public artwork which invites passersby to share their deepest longings in public. The original Before I Die wall in New Orleans gained international attention, and now there are over 1,000 Before I Die walls in 70 countries around the globe.

https://twitter.com/candychang

https://www.instagram.com/candychangland/

https://www.facebook.com/candychangland

The Bottom Line

Design is changing faster than ever. New trends are always emerging, and in our opinion, things just keep getting better and better. These 26 women are pushing design to new places we’ve never seen before. This is truly a golden age of design, whether in web, branding, typography, illustration, or photography.

From 216digital, a hearty THANK YOU to these designers for their willingness to share their work. Keep at it!