Miva Retro ReadyTheme Customization: Tailored To Your Needs!

Miva users know that Miva is the ecommerce world’s best-kept secret. With Miva now offering responsive ReadyThemes free with every license, it’s easier than ever to put a functional, beautiful skin on your Miva store. In fact, most of our clients agree: Miva ReadyThemes really nail it after just a little customization. Bee Bald Man Care Products sells skin care products for the head. Their products offer incredible value for bald and non-bald men alike. But men aren’t the only ones who love Bee Bald; women use their products, too. Bee Bald has a developed a great brand. Clearly, they needed a great website to match. When Bee Bald came to us for a redesign, we knew that the Miva Retro ReadyTheme was perfect—well, nearly perfect. Bee Bald founder Dennis Fisher wanted to make a few changes to the theme. He had some ideas on how to optimize this theme for his business, and we were happy to help. The fact is, a pre-loaded theme is rarely a perfect fit for a business owner’s vision. Every business is unique, and themes are designed to please a wide user base. Bee Bald needed something unique. We agreed that Dennis had some great ideas to take his online store to the next level. So how did we take the Bee Bald store to the next level? Let’s dive right in.

Miva Retro ReadyTheme Customization: Homepage Layout

Dennis liked the Retro ReadyTheme overall. “As a template, it was great,” he says. “But it’s not all things to all people.” Specifically, he wasn’t happy with the theme’s homepage layout. The stock layout was functional and looked great, but that functionality didn’t quite fit his product line. We adjusted the homepage product offering template, replacing the stock configuration with a product carousel. We also tweaked the colors and the copy to match Dennis’s specifications. As you can see, the resulting Bee Bald homepage looks stunning. Dennis has developed an amazingly cohesive brand—one that really sells his product to his niche. Clearly, Dennis’s design decisions were one key part of building that awesome brand. Honestly, we think a lot of marketers could take a cue from Dennis. It’s obvious that a great ecommerce design appeals to online shoppers. However, a great design coupled to a cohesive brand also makes a great impression on other businesses. In Dennis’s case, as he hammered out relationships with distributors the old-fashioned way, his website turned into a stellar asset. Dennis could throw someone a link with confidence, knowing his website design would showcase the excellent quality of his product line.

Responsive Web Design: Critical In Today’s Ecommerce Market

Dennis was getting a lot of mobile traffic on his old site, but mobile users weren’t converting. Dennis thought that mobile users were leaving the site because it wasn’t resizing to the small screens of phones. We agreed—and the same is true for all non-responsive sites today. If you’re not serving pages optimized for mobile devices you’re losing sales. For ecommerce store owners, mobile website design isn’t an option. It’s a necessity. The Retro ReadyTheme is fully mobile responsive out of the box. However, when you add custom extensions to a responsive theme, you have to ensure that the customizations look great on mobile, too. Dennis needed a store locator module for his site. We integrated a powerful store locator module into the new Bee Bald site—but we knew that that alone wasn’t enough. We made sure the store locator module was fully mobile responsive and integrated into the look and feel of the theme. That way, customers could find a Bee Bald store on the go—and they wouldn’t be distracted by a clunky store locator experience.

We believe it’s the little things that count, so we also tightened up the overall look of Dennis’s Retro ReadyTheme installation. These incremental changes added up to a great overall brand impression—on mobile and on desktop.

The Cleveland Connection: A Local B2B Partnership

An entrepreneur often wears all the hats. When Dennis started gearing up for the launch of Bee Bald, he was learning about the ecommerce world from scratch. Since the technical aspect of ecommerce was so new to him, he realized only shortly before launch that he needed to make changes to the proposal he’d submitted to his developer. The developer was local to the Cleveland, OH area, but they weren’t quite prepared to deal with the nuances of changing a Miva project on the fly. While Dennis’s relationship with his original developer had showed initial promise, he began to realize it wasn’t till-death-do-us-part. He needed a dedicated Miva developer. Enter 216digital. Justin Sims, our lead web developer, took over Dennis’s project. When we asked Dennis to reflect on his experience with us, we could hear the genuine appreciation in his voice. “Justin did a terrific job,” Dennis said. “He was accessible and responsive. He helped streamline the process.”  Now that’s an aspect of responsive web design that you don’t hear about every day—responding right away to a client’s needs and concerns. In the process of working with us, Dennis learned a lot about Miva. We didn’t keep any secrets from him. Dennis can now perform many store updates himself, meaning we’re billing him less. A lot of companies wouldn’t do that. Why give away the secrets that build value into your services? We simply don’t see it that way. Dennis is our client, and it was our job to build the best ecommerce tool we could for him. Dennis was equipped to learn Miva, and we were happy to teach him.

The Bottom Line

At 216digital, we have a passion for all things Cleveland. Cleveland beers, Cleveland sports teams, we’re 216 all the way. (That’s the area code around here, by the way.) It was exciting to help a Cleveland-area entrepreneur achieve his business goals. Of course, our clients come from all over. If you aren’t from the Cleveland area, we’ll show you the Cleveland work ethic as we create a stellar ecommerce site for you. So, when you’re ready to start that next project, remember 216digital. With 15 years of experience as a Miva certified partner, we can make your Miva ReadyTheme nail it!