Digital marketing news and best practices are always changing. That’s why we rounded up the best of the best all in one place, just for you.
June 30th, 2015
Improve Your Call-to-Actions
Call-to-Actions (CTAs) are critical for Ecommerce marketing. And just a few simple changes can improve your click through rate. HubSpot took a look at what works and what doesn’t work.
This CTA doesn’t align with a couple important rules. The actual CTA text doesn’t stand out from the copy text, and the wording itself is traditional and uninspiring.
This example of a good CTA has more than one element that makes it good. The CTA stands out against the hero image, without other distracting copy text. The CTA text is also interesting, it invites the shopper to browse and buy, without saying “shop now”.
- Move away from from traditional text on your CTAs. Try something that is fresh, fun, and aligns with your brand personality
- Pick a CTA color that contrasts with your background or hero image
- Make sure the button inspires action, “click here” does not inspire
- Don’t make the mistake of not having a clear clickable image
Leveraging a Competitive Analysis to Improve Your SEO
Your competitors are a valuable resource to pull information from. And that information can be used to improve your own SEO.
With a quick search in SEM Rush, you can identify the main competitors in your industry.
- Analyze 5-10 competitors in your space. Verify them with a variety of sources, including your own eye
- Use a competitor’s Google my business page to mine their data. With this data we can see if there are any common trends between your competitors that are working for them
- Analyze your competitors landing pages
- Finally with a simple Google search, you can see what links Google thinks are authoritative, associated with that business
Stop Wasting Your Remarketing Budget on People Who “Just Aren’t That Into You”
Using Google Analytics is the first step in understanding your customer’s behaviors. Search Engine Land put together a piece on how to stop spending money on people who aren’t going to buy from you.
- Make sure your remarketing campaigns only target people that visited pages that warrant remarketing. For example, you’d want to exclude remarketing for a careers page on your website
- Exclude remarketing to visitors who spend less than 10 seconds on your website
- By making these edits you can increase your CTR, which can affect your quality scores and impact your ad’s positioning