This week’s Digital Marketing Round-Up is all about staying ahead of the curve. Make sure your eCommerce marketing efforts are aligning with the best practices.
July 7th, 2015
Promoting Content Over Producing It: Another SEO Story
Link building authority Brian Dean, put out a how to guide for promoting your blog content. While it sounds simple, it is more than just throwing it into the social universe.
Good influencer outreach email
- Promoting your content takes time. This time should be spent identifying influencers in your industry, and once you know the names, reach out and ask them to share.
- As you reach out make sure that the influencer’s audience will be interested in your piece, if the content is relevant to their audience they will be more inclined to share your content.
- With promotion, you are not only putting your content in front of more people, but building valuable links for your website.
Making Your eCommerce Marketing Future Ready
It always seems that once you get a grasp on a new marketing trend, it is the way of the past. Start playing by the rules of the future, and your marketing mix will stay creative and up to date.
- Personalize your online shopping experience – customers are more likely to provide you with personal information if there is incentive. For example, free shipping on their next purchase if they create a customer log-in.
- Make your mobile advertisements targeted towards discounts and deals. This is important to the two-thirds of U.S. mobile shoppers who are comparing and checking prices.
- Don’t let your social strategy fall to the wayside. Social marketing is becoming increasingly important with the mass adoption of the “buy button” bringing one click shopping to the consumer.
Creating Demand For Products With Low Search Volume
It is hard to do keyword targeting when there is no search volume for your keywords. But as the Moz Blog points out in their latest White Board Friday video, SEO can be a channel for opportunity.
- When there is no search volume for your product or service it is important to take a step back in the SEO process and do in depth keyword research. For example, what else is your target audience searching for?
- When you identify what else your audience is looking for, you can optimize content for those key phrases, even though they might not directly promote your product or services.
- Building brand awareness is also important when a product has low search volume. Build your brand awareness through a combination or organic and paid advertising on sites that your audience is already visiting.