In this week’s Digital Marketing Round-Up we’re going to talk about ways to ramp up your social media marketing.
August 4th, 2015
The Sprout Social Index found that 7 in 8 social messages to brands go unanswered within 72 hours.
- According to Sprout Social we should be moving towards reacting to social messages the way we react to customer service messages. We would never let 7 in 8 customer service emails go unanswered.
- Further highlighting the problem, the index shows social messages sent have increased by 21% in 2015, while response times have increased by 4%.
- To combat this problem, Sprout Social says your business should be instituting a fully functioning social communication strategy by
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- using the right tools
- listening and providing timely answers
- and being authentic
Content marketing can be a bit of a buzzword, but it means more than ever when we are talking about local marketing strategies.
- Interruption-based advertising is losing all it’s power with the ability to record TV, the ability to mute ads, or use AdBlock on YouTube.
- What’s great about content marketing is that it isn’t advertising. It is relating.
- Local businesses have the leg-up over national brands when it comes to content marketing, because they can relate to their audience on a personal level.
- When you are a local business you can implement an online / offline strategy. For example, sponsoring a charitable event and offering a coupon for posting a picture from the event.
To keep your social media strategy fresh, it is important to keep up on the latest trends and best practices. Social Media Today put together a quick list to keep you on track!
- First, keep up on etiquette and ethics. One major rule to social etiquette is to not broadcast all your own content. You should be sharing relevant content from other sources as well.
- Second, you should be customizing your content for each social platform. What works on Twitter will probably not work on LinkedIn without having adjustments made to it.
- And lastly, you should be continuously researching your target audience’s preferences. Your audience’s interests may change, or more importantly their priorities can change, so it is important to know what they care about.
