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  • Getting Focused: Why Focus Order Matters for Web Accessibility

    Most people never think about what it would be like to navigate a website without using their mouse. This is a reality for many users with visual or motor impairments. They rely on using other input modalities, such as the keyboard or gestures, to navigate a web page. This is where focus order comes into play.

    In this post, we’ll look at what focus order is, why it’s so important, how it connects to the Web Content Accessibility Guidelines (WCAG), and the most common issues you’ll want to fix. Then, we’ll share a few tips on how to test and improve it on your own site.

    Life Without a Mouse

    Picture going through your favorite website using only your keyboard. You press Tab to jump from one link or button to another. If the focus order is set up right, you’ll move through the page in a smooth, logical sequence, usually from top to bottom. But if it’s not, you could land somewhere unexpected or miss entirely essential parts of the page.

    For anyone who can’t use a mouse, a messed-up focus order often leads to frustration. Improper focus order can lead to the cursor jumping around the page illogically or preventing them from using necessary functionality.

    Avoiding Common Pitfalls

    1. Skipping Interactive Elements: If a link or button is not coded using the proper semantic HTML tag or does not have the correct attributes, it will not be focusable at all, and users who can’t use a mouse will be unable to interact with the element.
    2. Jumping in Strange Ways: If you rely on random tabindex values or a messy HTML structure, the focus may go from the header to a random footer link before bouncing back up. That’s tough to follow.
    3. Getting Trapped: Pop-ups, modals, and iframes can trap keyboard users if the code doesn’t let them tab out. People might get stuck until they refresh the page.
    4. Invisible Focus: Many designers, developers, or store owners choose to hide the focus outlines for aesthetic purposes without realizing how many people rely on them to navigate the site. Without visible focus outlines, motor-impaired users have no idea which element is currently focused on or selected.

    The WCAG Connection

    Focus order plays a key role in meeting the standards laid out in WCAG. Some of the main ones include:

    • 2.4.3 (Focus Order, Level A): Content should follow a logical order when tabbing through the page.
    • 2.1.1 (Keyboard, Level A): All site functions should work with only a keyboard.
    • 2.4.7 (Focus Visible, Level AA): People should see which element is active at all times.
    • 2.4.11 & 2.4.12 (Focus Not Obscured, WCAG 2.2, Levels AA & AAA): The focused element has to remain visible instead of scrolling off-screen.

    Meeting these criteria helps make sure your site is accessible and much easier to navigate.

    Simple Tips to Get It Right

    • Use the DOM Order: Write your HTML in the order you want people to move through the page. That way, you don’t have to force things with unique attributes.
    • Use Correct Elements: If you have something clickable, make it a <button> or <a>. This makes it automatically focusable without extra work.
    • Be Careful With tabindex: tabindex= “0” can help include an element in the natural focus sequence. tabindex= “-1” keeps something out of the normal flow but still lets you focus there with scripts. High or random values can create chaos.
    • Manage Modals Properly: When a modal pops up, focus should jump into it. People should be able to tab around inside and close it without getting stuck. Once it’s closed, the focus should return to the element that opened it.
    • Keep Focus Visible: If your brand style doesn’t match the default outline, customize it with a high-contrast border or box-shadow. Whatever you do, make sure people can still see where they are on the page.

    Testing and Tweaking Your Site

    1. Manual Testing – Put your mouse away and try tabbing through the page. Ask yourself if the order makes sense and if you can reach everything you need.
    2. Browser Tools – Chrome DevTools and Firefox Accessibility Inspector can show you how each element appears in the accessibility tree, which can help you spot weird focus flows.
    3. Automated Tests – Tools like WAVE and Lighthouse are helpful for flagging fundamental problems, though they won’t catch everything.
    4. Real Users – If possible, ask people who rely on keyboard navigation to test your site. They’ll be the quickest to notice focus issues you might miss.

    Wrapping Up

    Focus order might sound like a small detail, but it’s a massive deal for those who rely on the keyboard to get around. A logical, precise tab sequence helps keep your site user-friendly, no matter who’s visiting. If you’re worried about your site’s accessibility, it’s never too late to run an audit or refresh your code.

    Need extra help? Contact 216digital, where we specialize in creating accessible websites that work well for everyone. Whether you just need a quick review or a complete accessibility plan, we’re here to make your site feel welcoming for all kinds of users.

    Greg McNeil

    March 19, 2025
    How-to Guides, WCAG Compliance
    focus order, WCAG, WCAG conformance, web developers, web development
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