Benchmark Signs and Gifts sells beautiful custom wooden signs in the greater Cleveland, OH area. (That's our town, in case you didn't know!)
Benchmark Signs and Gifts: Now A Serious Ecommerce Player
Given Sam and Kristy's goals for Benchmark, we recommended Miva, the web's best-kept secret among ecommerce platforms.
We knew Miva was perfect for the custom catalog options which Benchmark required. When it comes to custom functionality, Miva is a blank slate. With our Miva development expertise, we built custom pricing options so the price of a sign goes up as the customer selects more specialized routing options. This was crucial to Benchmark's business model, and our work delivered.
"This easy-to-use blog allows Sam and Kristy to pump out great content marketing without doing any coding."
We also built a WordPress blog into the new Miva site. This easy-to-use blog allows Sam and Kristy to pump out great content marketing without doing any coding. Given our research of Sam and Kristy's market, we recommended the Iron and Wool Miva ReadyTheme. With a few design tweaks to a WordPress theme, we got the WordPress blog fully integrated into the look and feel of the Miva store. If we hadn't told you, you would never know that the blog is running on a different platform.
Even better, the Benchmark site is fully mobile-responsive. That means Benchmark's mobile customers won't get frustrated with difficult navigation or text that's too small to read. This site is great for desktop and mobile users alike.
We see a lot of online sellers who get their start on Etsy or eBay.
When these businesses start to grow, their owners often need something more. Sam and Kristy's situation was no different. When we asked Sam why he and Kristy wanted to build another revenue stream alongside Etsy, Sam's answer was clear: “To have the independence. As a company, the value is higher when you own your own website. With Etsy going public soon, I didn't want to see where that was headed, like when eBay went public."
"As a company, the value is higher when you own your own website."
We couldn't agree more. For serious ecommerce entrepreneurs, independence is an asset which you can't even begin to measure.
When growth takes off, you don't want to find yourself saddled with platform transaction fees. Worse, on some major ecommerce platforms, you could make a big jump in pricing tiers when you cross a new sales threshold. With the select group of platforms which we recommend to our clients, you choose what to upgrade-and when. This gives you more financial control over the growth of your business.
Given our expertise, we didn't hit many snags in putting the project together. In fact, Sam was thrilled with the communication process. He says, "I'm a little old school, a phone call and meeting guy. We didn't have to do that. It all went perfectly. I'm really impressed with it, actually."
Contact us for a free quote today!
Or Call Us At: 216.505.4400