Content Marketing
Greg McNeilDeck the Sales with Accessible Holiday Marketing
Every holiday season, online retailers face the same challenge: how to keep up with surging traffic without losing customers to friction. Between November and December, nearly one-fifth of all retail sales happen online—meaning even the smallest accessibility barriers—an unreadable button, a missing
Greg McNeil5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing
Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best way to remain relevant and become a front-runner with your content is t
Greg McNeilSEO in 2018: Times They are a Changin’
A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of web-related shifts. So to help, we’ve compiled a list of some the bes
Greg McNeil106 Content Marketing Tips: The Big Book on Content Marketing
The ULTIMATE Guide for Brands Who Want to Publish Brands are joining the content marketing frenzy every day. If you haven’t started practicing content marketing yet, it’s high time you did. But where do you start? How do you work with available resources, affordable publishing tools, and strangers w
Greg McNeilHow Link-Building Services Boost Your SEO — ANIMATED Infographic!
The days of rocking SEO with spam links are over. Today’s SEO game is all about building high-quality, high-authority, contextual backlinks. Google is smarter than ever, and that means webmasters need to get on board. Link-building services ensure that your site publishes great content marketing—the
Greg McNeilContent Marketing for Local Business
Editor’s note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we’ve republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the internet has wrought to marketing, interruption-based adve
Greg McNeilThe Whole Content Marketing Package: Using WordPress To The Fullest
WordPress has only gotten more powerful in the last few years. The range of functionality and design that’s available in WordPress themes has increased dramatically. Gone are the days of WordPress blogs that are obviously “just another WordPress blog.” Today, WordPress can support any kind of websit
Greg McNeilGroundbreaking Infographic: Our Work for Berg Engineering
These days, it’s hard to tell if infographics are still hot in marketing, or if they’ve started to cool off. Based on our research and extensive market testing for every client, we’ve formed an opinion: infographics are still hot—but only when the infographic is truly innovative, or when you’re laun
Greg McNeilGoogle’s New Search Quality Rating System: What Does It Mean for Ecommerce?
On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results that Google returns for search queries. Google’s PDF does not
Greg McNeilSocial Media Buy Buttons: The Next Revolution In Mobile Commerce
When the mobile revolution hit, everyone had to get a mobile-responsive website. That’s still critical, by the way. If you don’t have a responsive site, you’re losing mobile customers. But now mobile ecommerce is changing again. Buy buttons are coming to the major social media platforms—and to Googl