Category: SEO

  • Groundbreaking Infographic: Our Work for Berg Engineering

    Groundbreaking Infographic: Our Work for Berg Engineering

    These days, it’s hard to tell if infographics are still hot in marketing, or if they’ve started to cool off. Based on our research and extensive market testing for every client, we’ve formed an opinion: infographics are still hot—but only when the infographic is truly innovative, or when you’re launching it in a space that […]

  • Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results that Google returns for search queries. Google’s PDF does not provide direct advice on best […]

  • Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

    Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

    In the early days, like everything else, design was a male-dominated profession. Today, women designers are changing the face of design with incredible innovation. At 216digital, we’re design connoisseurs. We thrive on innovative design thinking. We keep a pulse on the design industry, and we take note when someone creates something amazing. In this blog […]

  • Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED

    Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED

    Google Plus: Google’s Gift to Local Area Businesses – EXPANDED Editor’s Note: A version of this article first appeared on 216digital’s Cleveland Plain Dealer blog. It was such a hit there, we’ve expanded this version to include a few more helpful details.  Have you noticed that local search has changed? What’s going on? Instead of local business […]

  • Digital Marketing Round-Up: July 21st, 2015

    Digital Marketing Round-Up: July 21st, 2015

    In this week’s Digital Marketing Round-Up we’re going to analyze ways to improve your social media marketing along with taking a look at SEO from a local perspective. July 21st, 2015 Get Your Local SEO Right in 2015 Local SEO has some of it’s own rules compared to national SEO and it is important to […]

  • Miva Customization: Suivant ReadyTheme

    Miva Customization: Suivant ReadyTheme

    Miva Suivant ReadyTheme Customization: The Sky’s The Limit! If you use the Miva shopping cart platform, or if you’re looking to start a Miva store, you’ve probably heard of Miva ReadyThemes. These themes offer beautiful, functional styling right out of the box. However, they look even better with a little customization. Here at 216digital, we […]

  • Digital Marketing Round-Up: July 14th, 2015

    Digital Marketing Round-Up: July 14th, 2015

    In this week’s Digital Marketing Round-Up we’ll cover tips to optimize your conversion rate, how to make your SEO content writing stand out, and whats next for the Penguin update. July 14th, 2015 Conversion Rate Optimization Tips So you’re getting visitors to your site but they aren’t converting. What can you do to turn those […]

  • Digital Marketing Round-Up: July 7th, 2015

    Digital Marketing Round-Up: July 7th, 2015

    This week’s Digital Marketing Round-Up is all about staying ahead of the curve. Make sure your eCommerce marketing efforts are aligning with the best practices. July 7th, 2015 Promoting Content Over Producing It: Another SEO Story Link building authority Brian Dean, put out a how to guide for promoting your blog content. While it sounds […]

  • Digital Marketing Round-Up: June 30th, 2015

    Digital Marketing Round-Up: June 30th, 2015

    Digital marketing news and best practices are always changing. That’s why we rounded up the best of the best all in one place, just for you. June 30th, 2015 Improve Your Call-to-Actions Call-to-Actions (CTAs) are critical for Ecommerce marketing. And just a few simple changes can improve your click through rate. HubSpot took a look […]

  • Digital Marketing Round-Up: June 23rd, 2015

    Digital Marketing Round-Up: June 23rd, 2015

    This week’s digital marketing news. Up to date best practices for SEO, Social Media, and PPC that can add value to your business. June 23rd, 2015 Moz Blog SEO fix – Link Building In Moz’s video blog titled SEO Fix, they discussed tools Moz has as part of their services. These tools can optimize your […]