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Never Underestimate Your Social Value: Managing Your Brand’s Social Platforms
When planning your digital campaign for the coming year, be sure to invest in all areas of your business or website. Paid advertising and searching engine optimization are crucial to your rankings, as are technical optimizations on the site. Some regular maintenance and activity in your admin day-to-day really goes a long way. Having an […]
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Simplicity is Key to Conversions: User Experience (UX) Produces Profit
Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate a bit differently. The human brain is not an automated processor meant to produce output […]
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Black Friday Shopping: Is Your Online Business Ready?
America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]
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Content Marketing for Local Business
Editor’s note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we’ve republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the internet has wrought to marketing, interruption-based advertising has lost its power in many kinds of […]
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Social Media Buy Buttons: The Next Revolution In Mobile Commerce
When the mobile revolution hit, everyone had to get a mobile-responsive website. That’s still critical, by the way. If you don’t have a responsive site, you’re losing mobile customers. But now mobile ecommerce is changing again. Buy buttons are coming to the major social media platforms—and to Google. What does this mean for brands and […]
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Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED
Google Plus: Google’s Gift to Local Area Businesses – EXPANDED Editor’s Note: A version of this article first appeared on 216digital’s Cleveland Plain Dealer blog. It was such a hit there, we’ve expanded this version to include a few more helpful details. Have you noticed that local search has changed? What’s going on? Instead of local business […]
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Digital Marketing Round-Up: August 4th, 2015
In this week’s Digital Marketing Round-Up we’re going to talk about ways to ramp up your social media marketing. August 4th, 2015 7 in 8 Messages to Brands are Ignored on Social The Sprout Social Index found that 7 in 8 social messages to brands go unanswered within 72 hours. According to Sprout Social we […]
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Digital Marketing Round-Up: June 23rd, 2015
This week’s digital marketing news. Up to date best practices for SEO, Social Media, and PPC that can add value to your business. June 23rd, 2015 Moz Blog SEO fix – Link Building In Moz’s video blog titled SEO Fix, they discussed tools Moz has as part of their services. These tools can optimize your […]
